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Social Web

Community-based, human-centered design

Social design, I would suggest.

“We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.”

Donald A. Norman a.k.a. @jnd1er ~

Preface: A decade of Web 2.0: Reflections, critical perspectives, and beyond

Next versions of HTTP, URI and HTML will be even more important.

“Just as many of the practices and ideas subsumed under the ‘Web 2.0’ label in fact preceded the term in important ways, so too have they outlasted it. Though use of the term itself has waxed and waned, its fundamental (if sometimes conflicting) ideals have spread outwards — winding their way through cultural and social shifts as well as subtle technological and economic reconfigurations — and continue to inform contemporary discussions of new platforms and practices.”

Michael Zimmer and Anna Lauren Hoffmann ~ First Monday 21.6

The user as network

The user (a.k.a. the person) is only an entity in a network of relations, connections, and bi-directional arrows. Outside the network, it’s just a nobody.

“The user has become central to the way technology is conceptualized, designed, and studied in sociotechnical research and human-computer interaction; recently, non-users have also become productive foci of scholarly analysis. This paper argues that a focus on individualized users and non-users is incomplete, and conflates multiple modes of complex relation among people, institutions, and technologies. Rather than the use/non-use conception, I argue for conceptualizing users as networks: as constellations of power relations and institutional entanglements, mediated through technologies.”

Karen E.C. Levy a.k.a. @karen_ec_levy ~ First Monday 20.11

Reclaiming social: Content strategy for social media

Social media definitely needs a content strategy, an omnichannel one.

“If the web industry had a Maslow’s hierarchy of needs, social platforms would be at the very top—the least essential thing. No one ever visited a website and said, “Well, I was not able to register, but they had a really nice blog and quite an impressive Instagram feed!” But social has its place—and it is tied to so much of the work we already do. Whether you are working to increase conversions, looking for an additional source of user research, or want to enforce a consistent brand, social media should be part of your toolbox.”

Ida Jackson a.k.a. /idajackson | @virrvarr & Ida Aalen a.k.a. /idaaa | @idaaa~ A List Apart

Social enterprise by design

Great to see Milans work of the INTERSECTION Conference 2014 in moving images.

“Traditional organizations around the world are now beginning the intentional effort to re-design themselves en masse for the contemporary digital world. Transformative technologies such as social media, digital ecosystems, and community-powered processes are often driving these changes. But smart organizational design, open and community-based process re-engineering, and careful cultivation of network capital is required to deliver meaningful results. The data now seems to show that the major challenge of making the transition to next-generation business in the current stage of industry maturity is a lack of balance between the sizes, motivations, and interests of employees, business parnters, customers, and the marketplace. Fortunately, it’s also clear that this situation doesn’t have to exist. Organizations that pro-actively re-design their structures and processes at scale are beginning to distinguish themselves from their peers in terms of real business performance. To see how to make the transition, we can explore how organizations can achieve these results today.”

(Dion Hinchcliffe a.k.a. @dhinchcliffe ~ The INTERSECTION14 videos)

Design is about relationships

In the end, all things in life are human.

“It’s easy to get so caught up in theory and process that we forget that design is about relationships. It’s not about Photoshop comps or bytes of code. It’s about people. And content. And, especially today, their devices. It’s about the interplay between content and form, between real-time data and how, when, and why we share and consume it. It’s about enabling connections where they couldn’t have existed before. It’s about focusing on creating experiences that are more meaningful, more delightful, and ultimately, more human.”

(Josh Brewer a.k.a. @jbrewer ~ Designers & Geeks)

Mining Social Media: Tracking Content and Predicting Behavior

Computational predictability: the algorithmic perspective on human behavior. A kind of Ellerdale project.

“The advent of social media has established a symbiotic relationship between social media and online news. This relationship can be leveraged for tracking news content, and predicting behavior with tangible real-world applications, e.g., online reputation management, ad pricing, news ranking, and media analysis. In this thesis, we focus on tracking news content in social media, and predicting user behavior.”

(Manos Tsagkias a.k.a. @samanos)

Creating Socionas: Building creative understanding of people’s experiences in the early stages of new product development

Personas going social. Next up: Mobinas.

“Creating Socionas seeks to address two questions: What do design teams need to understand about the social to develop products and services that delight users? And how can they build this understanding under the constraints of new product development practice?”

(Carolien Postma ~ Delft University of Technology IDStudiolab)

Thinking in Network Terms

Network replaces hierarchy, everywhere.

“We always lived in a connected world, except we were not so much aware of it. We were aware of it down the line, that we’re not independent from our environment, that we’re not independent of the people around us. We are not independent of the many economic and other forces. But for decades we never perceived connectedness as being quantifiable, as being something that we can describe, that we can measure, that we have ways of quantifying the process. That has changed drastically in the last decade, at many, many different levels.”

(A Conversation with Albert-László Barabási ~ EDGE)

Social Media Is A Part Of The User Experience

Sounds like cross-channel design for UX.

“(…) social media is very much our concern. That is because social media is firmly a part of the user’s experience, and we are user experience designers. The user experience does not occur within a single channel (such as a website or Facebook page). Users move between multiple channels and so all of these channels need to be designed as one consistent user experience.”

(Paul Boag a.k.a. @boagworld ~ Smashing Magazine)

A Social Web of Things

Interesting European initiative.

“Back in 2008 we started working with some projects involving interaction design for large networks of connected products and services. Not Internet of Things-ish stuff, but in that direction. The challenge was to come up with a graphical user interface which was both scalable and very easy to understand. Or that was what we thought the challenge was to begin with.”

(Ericsson User Experience Lab Blog) ~ courtesy of markvanderbeeken

The Architecture of a Social Business

The Company has a lot to learn and adapt to.

“(…) social media now seems to be touching everything within our organizations. Everything is going social. Whether it’s merely the addition of sharing buttons on content within an existing app, or if it’s a fundamental reworking of a customer support system to be powered by mass community participation instead of trouble tickets, social is infusing our work environment in ways too numerous to count. I now hear from our clients on a regular basis that they are starting to feel ‘surrounded by social.’ Many of them want to regain intellectual control of the changes taking place. They want to know what all the moving parts are and how they are connected. This done, they can then reason and plan about their future social landscape and better support the changes required.”

(Dion Hinchcliffe a.k.a. @dhinchcliffe ~ Dachis Group)

Sneak Preview: Social Computing

A great piece of work on social computing.

“As humans we are fundamentally social creatures. For most people an ordinary day is filled with social interaction. We converse with our family and friends. We talk with our co-workers as we carry out our work. We engage in routine exchanges with familiar strangers at the bus stop and in the grocery store. This social interaction is not just talk: we make eye contact, nod our heads, wave our hands, and adjust our positions. Not only are we busy interacting, we are also remarkably sensitive to the behaviors of those around us. Our world is filled with social cues that provide grist for inferences, planning and action. We grow curious about a crowd that has gathered down the street. We decide not to stop at the store because the parking lot is jammed. We join in a standing ovation even though we didn’t enjoy the performance that much. Social interactions like these contribute to the meaning, interest and richness of our daily life.”

(Tom Erickson ~

The Future is Native

After the Age of Aquarius (source: Hair, the musical), we’re now entering the Age of User Experience.

“(…) as pervasive and unstoppable as its progress may seem, the web can still be lost if we don’t temper ideological extremisms that preach ‘the one web’ above all else, including pragmatism and user experience. In this (no doubt rather controversial) session, Aral Balkan will outline the essential role of user experience in our age and demonstrate how the web must embrace user experience if it is to compete with native. Flawed ‘native is laserdisc’ analogies will be shattered as Aral demonstrates how, in the Age of User Experience, the only possible future is a native one where focused, optimised, and expertly-crafted experiences empower, delight, and thrill users.”

(Aral Balkan a.k.a. @aral ~ Fronteers 2011 videos)
courtesy of ronderksen

Reading the conversation cloud

The company as part of markets, which are conversations since the Cluetrain Manifesto.

“We can’t look back at historical data. We can’t search for patterns in the data. We can’t build predictive models. All because we just don’t have the data. And until we have consistent, reliable data, these things just aren’t going to happen. If only we had the data. Well now we do.”

(The Connected Company)

What we can learn about service design from Google+

The impact of G+ is noticed on the social web and beyond.

“The tools that weave themselves deepest into the way humans communicate, do so with our help. The designer releases their invention into the world with a few bold statements, and then it’s up to us to tell them what the significance of the tool is, and how best to use it. Google+ is no exception: it’s a relatively compact first release of just a few core concepts. Like many, I look forward to watching millions of people build on these concepts with improvised hacks, shorthand and other homemade enhancements, to complete a product story started by what may have been just a few dozen in Mountain View. When taking a look at some of the decisions Google made, I found five ideas worth keeping in mind when designing any new service.”

(Chris Palmieri a.k.a. @cpalmieri ~ AQ)