Social Media Is A Part Of The User Experience

Sounds like cross-channel design for UX.

“(…) social media is very much our concern. That is because social media is firmly a part of the user’s experience, and we are user experience designers. The user experience does not occur within a single channel (such as a website or Facebook page). Users move between multiple channels and so all of these channels need to be designed as one consistent user experience.”

(Paul Boag a.k.a. @boagworld ~ Smashing Magazine)

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