Creating Socionas: Building creative understanding of people’s experiences in the early stages of new product development

Personas going social. Next up: Mobinas.

“Creating Socionas seeks to address two questions: What do design teams need to understand about the social to develop products and services that delight users? And how can they build this understanding under the constraints of new product development practice?”

(Carolien Postma ~ Delft University of Technology IDStudiolab)

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