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“Linking from your content is important – it builds credibility and improves usability, which combined equals more satisfied readers and hopefully return visits. Finding the right material to link to takes time and effort; effort that is wasted if no one bothers to ‘Click here’.”
(Mich Walkden ~ Mich-communication)
“Many companies caught on to the mobile-first trend awhile back. Google surfaced their mobile-first strategy in 2010. As you’ve probably guessed from the name of this approach to site design, mobile first means designing an online experience for mobile before designing it for the desktop Web-or any other device. In the past, when users’ focus was on the desktop Web, mobile design was an afterthought. But today, more people are using their mobile devices for online shopping and social networking than ever before, and most companies are designing for mobile. Mobile first requires a new approach to planning, UX design, and development that puts handheld devices at the forefront of both strategy and implementation. The digital landscape has changed, and companies have realized that consumers are now accessing more content on their mobile devices than anywhere else.”
(Riley Graham a.k.a. @lrileygraham ~ UXmatters)
“These UX design practice verticals were the product of an IA exercise that charted the primary activities of eight unique forms of practice that play out in any comprehensive UX design project-large or small. Information architecture is one of those practices. It’s possible to arrange the following six tiers of the IA practice vertical-which together make up the primary areas of interest of information architecture-in a way that permits the quick evaluation of a site’s IA maturity.”
(Nathaniel Davis a.k.a. @iatheory ~ UXmatters)
“(…) integrative thinking and design thinking hold a lot of promise. But will these methods lead us to the effective solutions our corporate and community sponsors require, and the authentic connections with customers we hope to create? And will we realize a future of design that includes the increased impact we seek? I believe the answer is ‘Yes, yes, and…’ Yes, these methods can be effective. Yes, they can drive impact. And they could drive more impact if we apply the behaviors that they require to ourselves and not just to external problems and research subjects. It’s not sufficient to think different, we must be different by demonstrating compassion, curiosity, openness, a comfort with ambiguity, and an unconditional positive regard for our experiences with one another.”
“The end user doesn’t care how your company is structured. Customers view brands as a unified entity, and they expect that brand’s value to be delivered across all channels with an equal degree of integrity. The good news is that the digital landscape is forcing all of us to re-think how we work. The bad news is that we’re trying to crawl out of a work style that was better designed for Ford’s assembly line than for digital ecosystem consistency.”
(Peyton Lindley ~ Fast Company Co.Design)
“Forrester recently released a report on the rise of the Chief Customer Officer. The emergence of a C-level role with authority over customers’ interactions has caused much hand-wringing within the UX community. It’s like the job (we think) we’re made for has been stolen from us.”
(Greg Laugero a.k.a. @prodctstrategy ~ Johnny Holland Magazine) ~ courtesy of schilletje
“I created the desire engine in order to help others understand what is at the heart of habit-forming technology. It highlights common patterns I observed in my career in the video gaming and online advertising industries. While the desire engine is generic enough for a broad explanation of habit formation, I’ll focus on applications in consumer Internet for this post.”
(Nir Eyal ~ TechCrunch)
“(…) I mostly walk away with the idea that the author just doesn’t understand content strategy. It is the lack of content strategy that helps promote the silo-fication of content creation, in which the silo with the strongest voice prevails, however disconnected from the customer’s needs and culture that voice might be.”
(Jim Woolfrey a.k.a. @informative ~ strategeezy)
“Not many would dispute that organizations need a Web strategy to be successful. When it comes to execution, operational governance is considered the key to getting the organization to act on the strategy. Governance takes the strategy and makes it real through alignment of roles, responsibilities, management policies and budget decisions.”
Or, Why I Didn’t Get to See Many Palms in Palm Springs – “Content is innovation; Content everywhere raises new questions for credibility and ethics; We’re in this content mess together – and we’ll fix it together.”
(Colleen Jones a.k.a. @leenjones ~ Content Science)
“The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn’t just about metadata and markup; it’s what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content’s structure.”
(Sara Wachter-Boettcher a.k.a. @sara_ann_marie ~ ALA Issue 345)
“User Experience is about gaining insight on customers and prospects, and guiding the design of products and services based on direct input from those people on a regular basis. UX is NOT about getting people to do what companies just want them to do. UX is OPPOSITE of advertising. UX is about making things that people actually need, not trying to convince people that they should want them.”
“Strategy is defined at a senior management level. Good content can help implement that strategy. (…) To me the essence of strategy on the web is customer centricity. The Web is about the rise of customer power. Social media is just one example of that.”
“Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.”
“(…) sought to address some of the biggest red herrings in UX today. Ultimately, I want to turn ‘myths’ into ‘truths’ and introduce my definition of Experience Strategy as well as the critical notion of the ‘Aspects of the Experience’.”
(Zachary Paradis a.k.a. @zacharyparadis)
“Today technological devices have become so much a part of our lives that we need them alive or dead. Bell closes by challenging designers to rebalance the users relationship with technology by approaching each project through designing relationships and not interactions.”
(Ciara Michelle Taylor ~ Core77)
“Content is a key element of customer experience. It may well be one-way to begin with-a white paper, a podcast, and so on-that people read or listen to. But in all its glory content should serve as a primary, integrated element of interactive experiences.”
(Rohn Jay Miller a.k.a. @rohnjaymiller ~ Social Media Today)
“User experience strategy builds upon an organization’s business and product strategies through a shared vision for a product or service from the end user’s perspective. UX strategy can also extend beyond a single product to create a vision for what a customer’s interaction with your company will be like across multiple products and touch points over time.”
(Catriona Cornett a.k.a. @inspireUX ~ The Archer Group)
Example: Touchpoint orchestration ~ “Consumers interact with companies in many different ways. They may receive corporate information through publicity in the media, they see brand advertisements on TV or in magazines, they interact with personnel during the buying process or at the customer service desk, they unwrap packaged goods, they sample products in stores, and so on. Ideally, the different design elements that consumers experience should work together like the instruments in an orchestra to create the overall experience. Just like the instruments in the orchestra each have a different character, the design elements do not need to be similar in order to work together in creating a great and engaging experience. Touchpoint orchestration makes sure that all different elements work together and in the right order, in order to create the desired user experience.”
“Like so many things related to technology and new media, champions tend to push a bottom-up strategy. But, my point for this series is to complement the current groundswell by convincing executives and decision makers to lead top-down strategies that covey a vision for what customer experiences should involve. Then, and only then, we can inspire incredible UX to in turn bring that experience to life. Everything starts with defining a vision that articulates the view of the customer journey not just as you see it, but what it is that customer would appreciate, relate to, and value.”
(Brian Solis a.k.a. @briansolis ~ Fast Company)