Why User Experience Is Different From Consumer Experience

CX or/versus/and UX? It’s in the air. Consumer of customer, that’s (still) the question.

“Forrester recently released a report on the rise of the Chief Customer Officer. The emergence of a C-level role with authority over customers’ interactions has caused much hand-wringing within the UX community. It’s like the job (we think) we’re made for has been stolen from us.”

(Greg Laugero a.k.a. @prodctstrategy ~ Johnny Holland Magazine) ~ courtesy of schilletje

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