The Key To A Unified Brand: A Consistent UI

Marketing, brands and business discovering HCI rapidly. A little late, but still…

“The end user doesn’t care how your company is structured. Customers view brands as a unified entity, and they expect that brand’s value to be delivered across all channels with an equal degree of integrity. The good news is that the digital landscape is forcing all of us to re-think how we work. The bad news is that we’re trying to crawl out of a work style that was better designed for Ford’s assembly line than for digital ecosystem consistency.”

(Peyton Lindley ~ Fast Company Co.Design)

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