Make Content Strategy the Foundation of Social Service Design

Content, interaction, service, design, architecture, experience, … all elements of the UX soup.

“Content is a key element of customer experience. It may well be one-way to begin with-a white paper, a podcast, and so on-that people read or listen to. But in all its glory content should serve as a primary, integrated element of interactive experiences.”

(Rohn Jay Miller a.k.a. @rohnjaymiller ~ Social Media Today)

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