Don Draper is the Antithesis of User Experience

Oh no! Not him again!

“User Experience is about gaining insight on customers and prospects, and guiding the design of products and services based on direct input from those people on a regular basis. UX is NOT about getting people to do what companies just want them to do. UX is OPPOSITE of advertising. UX is about making things that people actually need, not trying to convince people that they should want them.”

(Whitney Hess ~ Pleasure & Pain)

Comments are closed.