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“The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a set of metrics for measuring the return on investments in design. The project was funded by Aalto University, the Finnish Funding Agency for Technology and Innovation (Tekes) and fifteen member agencies of the Finnish Design Business Association (FDBA).”
“If information is only secondary to knowledge in terms of usefulness to achieve a particular goal or purpose, this finding suggests that the UX field could advance by looking beyond interacting with information and towards a more holistic, ecological view that encompasses both information and knowledge user experiences. A key question here could be: How do we create a user experience that facilitates tapping into the different forms of knowledge found within people’s heads? Thinking about people as users of knowledge rather than just users of information opens up a whole new terrain of potential design, thus moving from information user experience to knowledge user experience.”
“In the shorter term (say, the next two to four years), I think we’ll see some pretty obvious changes that have begun in certain places but have yet to enjoy a wider adoption.”
“(…) getting the technology to work is hard, but the really hard part is getting the human-system interaction right, making it easy for people to use the systems. Here are the issues. Touch and sensing technology is becoming more and more popular, whether it is on mobile telephones and tablets, navigation systems, or even cooking appliances. These give great opportunities, and of course, great opportunities also pose great challenges. Some are technical, but more and more they are interaction and design challenges – how to ensure that the capabilities of the technology are well matched to the needs and capabilities of the people who use them.”
“Initially I went back to 1976. That’s a fairly well-known time when Wurman introduced the idea of the architecture of information at this conference that he was the chairman of in Philadelphia but then going further back from there the artifacts become increasingly more difficult to get your hands on and yet the payload for how it could influence how we do our work today gets richer and richer.”
(Patrick Quattlebaum a.k.a. @ptquattlebaum ~ Adaptive Path)
“Businesses have always looked at ways to improve, to either save cost or improve operating performance. The drive for improvement is even greater today due to the current economic climate we find ourselves in. Traditional buzz words such as process re-engineering and process improvement are becoming part of every day language once again, as organisations try to become leaner. The challenge faced by organisations when applying these improvement techniques is that the world we find ourselves in today is very different to when these approaches were first defined. Organisations are no longer stand alone entities, most are now part of a large ecosystem with complex interdependencies, spread in some cases across the globe.”
(Mike Clark ~ Bridging the Gap)
“A bad experience will impact how likely users are to recommend a website or product to a friend. Fixing those bad experiences is critical to increasing positive word of mouth. Unfortunately, there are usually too many things to fix and just as many opinions on what should be fixed. Development teams need to prioritize.”
(Jeff Sauro a.k.a. @MeasuringU ~ Measuring Usability) ~ courtesy of barbarakoop
“Users hunt for facts online, so factually rich content will attract readers and keep their attention.”
“Many agree that a combination of factors – a demand for better user experience, the rise of ubiquitous technologies and more readily accessible datasets – present the conditions necessary for a more enjoyable life as a citizen of our country. But necessity is just the mother of invention; it takes hard work to get there. To narrow the gap between today’s promises and tomorrow’s opportunities, designers are increasingly intent on improving what’s known as the citizen experience.”
(Andrew Maier a.k.a. @andrewmaier ~ UX Booth)
“Wurman is among a relatively small group of sensemaking oriented thinkers who figured out, early on that what is important is not the data but rather the understanding, the making sense of it. If you look at the present, relatively early cycle of the Big Data wave this realization regarding the importance of sensemaking is only just starting to emerge. At the moment in the Big Data phenomenon cycle tons of beauty-oriented graphics are being thrown up on the web everyday, a small fraction of which have anything to do with helping others reach understanding.”
“Without commitment, promising a focus on the customer widens the gap between expectations and delivery. This leads to disappointment for shareholders, who will not see the long-term financial returns expected, and for customers whose experience below expectations will be perceived as worse than if no promise was made in the first place. This may explain why some of the most successful, and most loved companies do not try to differentiate themselves with a promise of better customer experience. In fact they rarely even use the word. Instead, they focus on the actual delivery of it.”
(David Jacques a.k.a. @DavidJacques ~ Customer Input)
“When trying to start a business, you are probably going to focus on what your possible target market is first. You will then start to look at gaps in that market and what the various opportunities and outcomes are, which can be achieved based on this research.”
(Michael Clark ~ Bridging the gap)
“Future civilizations will know we were crazy when they see clips of us talking into our screens.”
(David Gelernter ~ WIRED)
“Smart companies no longer just ‘sell product’ – they build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. Customer experience becomes an essential business strategy. In the midst of this shift, where lagging businesses struggle to follow suit, our role as UX professionals is evolving and forcing us to work differently.”
(Cindy Chastain a.k.a. @cchastain ~ MX Conference 2013)
“In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in planning, resources and processes.”
“It seems like it’s taken forever, but everyone is finally taking designing experiences for smaller screens seriously – whether they’re doing responsive design or designing stand-alone mobile Web sites.”
(SuAnne Hall ~ UXmatters)
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