“Smart companies no longer just ‘sell product’ – they build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. Customer experience becomes an essential business strategy. In the midst of this shift, where lagging businesses struggle to follow suit, our role as UX professionals is evolving and forcing us to work differently.”

(Cindy Chastain a.k.a. @cchastain ~ MX Conference 2013)