All posts from
April 2011

Content First

“I’m perplexed by the reasoning that concludes that if a website is suffering from clear usability issues, the solution is to create a splinter site for some users while leaving everyone else to suffer on. Note that I’m not suggesting that everyone get the same experience – far from it. Thanks to progressive enhancement (and let’s face it, responsive design done right is a perfect example of progressive enhancement) we can serve up the content that people want and display it to the best ability of any particular device. That’s the key difference: start with the content, not the device.” (Jeremy Keith ~ Adactio)

Marketing: Don’t be a Hater

“Let’s consider branding an essential part of service design solutions. How does branding help unify cross-channel experiences? How can it make services more enjoyable, memorable, and likely to be used again? Let’s acknowledge the value that marketing brings to the UX conversation by including people from marketing departments in our client stakeholder interviews. Ultimately they will be telling the world about the products and services we create.” (Kim Cullen ~ Adaptive Path)

Better together: The practice of successful creative collaboration

“Savant. Rockstar. Gifted genius. Many of the ways we talk about creative work only capture the brilliance of a single individual. But creativity also thrives on diversity, tension, sharing, and collaboration. Two (or more) creative people can leverage these benefits if they play well together. Cooper’s pair-design practice matured over more than a decade, and continues to evolve as we grow, form new pairs, and learn from each other every day. While no magic formula exists, all of our most successful partnerships to date share remarkably similar characteristics.” (Stefan Klocek ~ Cooper Journal)

The UX of this article

“In many respects, when we talk about, evaluate, and revise products from a usability standpoint, we overlook the most important piece: content. Our tendency is to be concerned only with the wrapper or container, navigation through that container, and the interplay of the elements that make up the container. But what about the content which populates this otherwise dead space?” (Brett Sandusky ~ UX Magazine)

Ten Guidelines for Quantitative Measurement of UX

“Most UX designers use qualitative research – typically in the form of usability tests – to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition. Over the last two years our UX team at Vanguard has developed some tools and techniques to help us use quantitative data effectively. We’ve had some successes, we’ve had some failures, we’ve laughed, we’ve cried, and we’ve developed ten key guidelines that you might find useful.” (Richard Dalton ~ UX magazine)

Is Marketing The Evil Empire?

“UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embittered responses, but instead found consistent opinions that marketing is misunderstood and should be treated as a partner rather than an adversary.” (Jonathan Anderson ~ UX Magazine)

Conversation is the New Attention

“In a world where every piece of information can, with a single tap on a pocket-sized glass screen, lead to more and more information, our ideas need to move faster, people need to share ideas and bounce them off of each other more spontaneously than ever, anytime, anywhere. Public speaking technology has not kept pace with the technology of everything else.” (Christopher Fahey and Timothy Meaney ~ A List Apart)

Why Great Designers Steal – and Are Proud of It

“It is a fact of life that creative people – if they are any good-constantly absorb input and stimuli that influences their own creative output. By nature, they imitate and play with the ideas of other creative people. It’s how they learn and grow. It doesn’t matter whether you call this trait awareness, empathy, or even stealing. No innovative or successful design happens in a vacuum. Regardless of whether you realize it, what you see and interact with around you every day influences your work. Picasso just happened to be a master when it came to using stolen goods for the benefit of his own artistic pursuits.” (Traci Lepore ~ UXmatters)

Typeface As Programme

“Like many disciplines dependent on technology for execution or production, type design has undergone a series of fundamental revolutions and transitions in the past century. Driven by technological advance, this process has completely changed the way people work with type, to the point where someone employed in the field had to adapt to a significantly changing situation multiple times throughout a career. ” (Jürg Lehni ~ Typotheque) courtesy of latebytes

How Print Design is the Future of Interaction

“There are three areas that I covered in the talk. First, how the visual language of UI has evolved and been shaped in to what we find in the interfaces we are familiar with today. Second, I’ll discuss why I think a new approach to the visual design of interfaces, influenced by Print Design, is emerging and necessary. And finally, why I think Print Design is an important influence to the next evolution of UI, and what we (as UI and Interaction Designers) can learn from the discipline of Print.” (Mike Kruzeniski)

Anticipating the Next Wave of Experience Design

“We live in a world defined by increasing time pressure and more and more things competing for our attention. In such a frenetic world, it is understandable that we place more value on the quality of our experience. We want to make the most of the time we have. Experience design has emerged in part as a response to this growing need we all have. It is no longer enough to design products and services so that they have aesthetic appeal and perform well. We demand a more satisfying broader experience when interacting with these products and services so that we more effectively pull out the true potential of these products and services.” (John Hagel)