Marketing: Don’t be a Hater

“Let’s consider branding an essential part of service design solutions. How does branding help unify cross-channel experiences? How can it make services more enjoyable, memorable, and likely to be used again? Let’s acknowledge the value that marketing brings to the UX conversation by including people from marketing departments in our client stakeholder interviews. Ultimately they will be telling the world about the products and services we create.” (Kim Cullen ~ Adaptive Path)

Comments are closed.