Is Marketing The Evil Empire?

“UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embittered responses, but instead found consistent opinions that marketing is misunderstood and should be treated as a partner rather than an adversary.” (Jonathan Anderson ~ UX Magazine)

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