Change management for enterprise content strategy

The enterprise context always adds complexity to the matter.

“Content strategy, its processes and tactics, are for many employees a new way of doing things. With so many content stakeholders and creators within a company, it can be incredibly difficult to not only get buy-in for strategic enterprise content approaches, but also on-going adoption.”

(Kris Mausser a.k.a. @krismausser ~ the discontented company)

Experience design is a perspective, not a discipline

Dynamic DTDT at the edges of our field.

“Our intention is to help business and design collaborate more intelligently. Unlocking the power of design allows a business to anticipate, plan for, and deliver experiences that are more likely to engage a customer in value-based relationships – ones that can be differentiated in ways that are both meaningful and measurable.”

(Patrick Newbery ~ UX Magazine)

14 ways to improve the UX of on-site search results

Like enterprise software applications, SERPs are the pages UX forgot.

“An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products. In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for. The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.”

(David Moth a.k.a. @DavidMoth ~ Econsultancy)

User stories don’t help users: Introducing persona stories

Extending the reach of personas to scenarios.

“User stories are one of the most popular alternatives to traditional user requirement specifications. But despite their promising name, user stories are not about – and don’t necessarily help – users at all. In most cases, user stories are written about roles that users adopt and take no account of the needs and behaviors of real users. Were that not indictment enough, user stories suffer from demonstrable flaws in structure and are often written by the wrong people at the wrong time. Here, I examine the background of user stories in their current form, highlight their failings, and propose a more appropriate alternative for the development of interactive systems: persona stories.”

(William Hudson ~ ACM Interactions Magazine November/December 2013)

Mapping business value to UX

The economic transaction of design is not its core.

“(…) we’ll expand on our approach to mapping business value to User Experience and explain how we have put it to use. Our goal in sharing this information is to be as transparent as possible about our process and our intentions, so the greater UX community can pursue an important conversation that we’ve been eager to have. What is that conversation going to be about? It is a dialogue that centers around selling User Experience – which goes far beyond user-interface design – to all of our organizations. This is a dialogue in which we, as an industry, need to engage. Hopefully, hearing our story will inspire you to share your own story.”

(Lis Hubert a.k.a. @lishubert and Paul McAleer a.k.a. @paulmcaleer ~ UXmatters)

10 ways to pretend you know UX (when you don’t)

Charlatans, bozos and nitwits are everywhere, UX included.

“The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like any good vaccine, I have to infect you with a small dose so you can kill it in real life. So here’s my guide to how it’s done.”

(Joel Marsh a.k.a. @JoelMarsh ~ The Hipper Element)

Why Moore’s Law doesn’t influence design these days: Less is “Moore”

The end of a long-lasting law. New law will be based upon another perspective of technology: paralellism.

“Technology cycles have been on a tear for decades, with each chip iteration bringing more capabilities at lower prices. But less can be more in tech products-and design is the way to balance that factor.”

(Kevin C. Tofel ~ GigaOm)

Cross-channel design: A primer

xChannel design needs systematic and analytic thinking integrated with a right brain approach.

“This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.”

(Simon Norris ~ Nomensa)

A day in the life of an information architect

It’s like the information architect persona project.

“The employment outlook for IA is healthy overall. Knowing this is encouraging – so now what? To help craft your personal career storyline, join this web conference to engage in some creative, divergent thinking about what’s possible. This presentation reviews the employment and career landscape for IA.”

(Stacy Surla a.k.a. @stacysurla ~ UXconnect)

Information architecture: Beyond web sites, apps, and screens

I couldn’t agree more with the urge to extend our scope and need for foundational theories.

“Can a craft-like profession of information architecture that lacks internal theory keep up with the growing complexities of ubiquitous ecosystems that comprise both digital and physical objects? I don’t think so. To position the practice of information architecture for future success, we must not wait for the future to arrive, but try to anticipate it – and, in some cases, even help to create it. To offer theories of information architecture that transcend Web sites, applications, and screens, we need to pursue original theories of information architecture that address Web sites, applications, and screens, period. If we fail to do this, Toon and the rest of the IA community will have to be satisfied with stolen insights from other fields.”

(Nathaniel Davis a.k.a. @iatheory ~ UXmatters)

Customer Experience versus User Experience: What’s the difference and why does it matter?

Confusion is the result of constant change for professionals as well.

“Companies with disdain for their customers provide bad service and poor user experiences. If an organization is just starting to think about customer experience, it’s a sign they have also just started thinking about any kind of experience design – customer or user experience. You might be able to help them, but you’ll be launching a culture-change initiative as much as a product-design initiative. Be prepared. Culture change is hard stuff.”

(Jon Innes a.k.a. @innes_jon ~ UXmatters)

Responsive web design: Relying too much on screen size

Hardware form factor only is just for one-dimensional designers.

“As people continue to go online using an ever increasing diversity of devices, responsive Web design has helped teams build amazing sites and apps that adapt their designs to smartphones, desktops, and everything in between. But many of these solutions are relying too much on a single factor to make important design decisions: screen size.”

(Luke Wroblewski a.k.a. @lukew)

The four levels of UX design

Driving towards UX strategy and UX foundational elements, components and patterns.

“The strategic and tactical aspects of UX are foreign to most folks, hence the typical ‘lipstick on a pig’ approach they call UX design. Knowing a few key things about strategy and tactics makes the difference between designing a struggling site and a successful one. The examples and tips illustrate successful approaches to UX design that you can apply to your site.”

(Larry Marine ~ Search Engine Watch)

Google Glass and the experience of experience

Wearables as the new hunting grounds for designers dealing with perception, cognition and emotion.

“In this article, experience is described as interpretation, and semiotics are applied to analyze the new wearable augmented reality product, Google Glass. Various readings of Google Glass are offered, and a prediction is generated which implies that through drawing on the traditional syntax of spectacles (eye glasses) a greater user group will be reached including not just technology leaders or adventurers, but also technology laggards. Experience takes place before, during, and after technology usage, and by making new devices more familiar to the target market, there is increased likelihood that user experience will be positive.”

(Rebekah Rousi ~ UX magazine)

The trouble with content

Content as the generic term for all things digital stuff.

“The core problem seems to be a feeling that the word ‘content’ reduces thoughtful, artistic expressions to a commodity. The websites and apps we develop to elegantly deliver words, images and media experiences are perceived as empty containers, hungry for content to be poured into them. Content marketing campaigns depend on calendars that demand to be filled on a regularly scheduled basis. This may give the impression that an effective approach to content is to churn out generic stuff that fits the size and shape of the container, and meets the deadlines.”

(Rachel Lovinger a.k.a. @rlovinger ~ Razorfish Scatter Gather)