Change management for enterprise content strategy

The enterprise context always adds complexity to the matter.

“Content strategy, its processes and tactics, are for many employees a new way of doing things. With so many content stakeholders and creators within a company, it can be incredibly difficult to not only get buy-in for strategic enterprise content approaches, but also on-going adoption.”

(Kris Mausser a.k.a. @krismausser ~ the discontented company)

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