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14 ways to improve the UX of on-site search results

Like enterprise software applications, SERPs are the pages UX forgot.

“An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products. In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for. The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.”

(David Moth a.k.a. @DavidMoth ~ Econsultancy)