Designing effective experiences for financial services

Financial management for people is a great UX design challenge.

“In this article I want to focus on what we can consider from a UX design perspective to address these challenges. I’ll draw from a set of powerful truths about how people evaluate options and make decisions. These have been gleaned from robust research findings within the fields of behavioral decision theory and cognitive psychology.”

(Colleen Roller a.k.a. @DecisionUX ~ UX magazine)

Get started in UX: The complete guide to launching a career in User Experience Design

Still waiting for the ‘Bluff your way into…’ edition.

“Many of the UX techniques we discuss are strictly operational. These are important, but different roles allow you to have differing levels of input on a business’s strategy. While the challenges of directing a business strategy of a one-person startup are wildly different from making strategic decisions within a large corporation, it’s still useful to visualize at what stages you’ve had the opportunity to apply strategic thinking.”

(Matthew Magain a.k.a. @mattymcg and Luke Chambers a.k.a. @lukcha ~ UXmatters)

Treating enterprise software like game design

“Recognizing different layers and viewpoints gives game designers a nomenclature for understanding games’ inner workings and highlighting shortcomings. For example, a game aimed at a social aesthetic needs some form of multiplayer or social network integration. A game aimed at competition needs a visible score or ranking and consistent, well communicated rules.”

(Anthony Langsworth a.k.a. @alangsworth ~ Random Acts of Architecture)

Interaction design for the internet of things

And all the other UX disciplines for the IoT as well.

“While the technological development around this area is indeed fascinating, it is from my perspective even more interesting to see where this will take interaction design over the next few years. From an interaction design perspective, it is always interesting to explore what this digital material can do for us in terms of enabling new user experiences and the development of new digital services.”

(Mikael Wiberg ~ ACM Interactions Magazine)

The evolving purpose of design: Design is about communication and respect as much as function

How curation can make a big difference.

“I’ve had quite a bit of interaction with venture capitalists there, and I must say I was quite disappointed, she said. I was amazed that they consider design an embellishment, something superfluous. Yes, I know that Steve Jobs is always cited as a master of design, and that he’s a symbol for Silicon Valley. But Jobs was only one guy, and his vision was his vision. You can’t imitate Jobs. And frankly, at this point, his approach is a bit old-fashioned. He was obsessed with beauty and purity above all else. For the strongest designs, you have to be willing to get a little dirty. I have no problem with beautiful objects, but the purpose of design isn’t to be beautiful — it’s to communicate, to inform clearly and concisely. Again, it’s about respect, both for the object and the person who uses it.”

(Glen Martin a.k.a. @GlenWM5440 ~ O’Reilly Solid)

Bringing change to life

Design and designer as change agents, their best versions.

“Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth and success. The last couple of years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is a new, close partnership between design and engineering. Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is ‘How can design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.”

(Bill Scott a.k.a. @billwscott ~ Adaptive Path‘s Managing Experience Conference 2014)

The customer experience obsession

Obsessed with customers, always good?

“Customer Experience is now accepted as a key driver for business growth, regardless of industry. This view is supported by research showing that customer experience leaders have significantly, consistently out-performed the S&P 500 in recent years — but understanding the value of customer experience and transcending engrained organizational processes that hinder it are different matters. Digital strategy has unleashed new, creative ways to engage customers throughout every step of their journey; it’s now time to consider the strategic role community plays in harnessing the value of digital interactions to inform long-term customer relationship and loyalty goals.”

(Wendy Lea a.k.a. @WendySLea ~ Adaptive Path‘s Managing Experience Conference 2014)

Does typography affect UX?

Typical case of a rhetorical question. ‘Look-and-feel’ as the layman’s definition of UX.

“Typography matters as much as geography. Businesses take a great deal of time to consider the implications and pitfalls of entering a new market, but they often leave major components of their UX to the arbitrary decisions of outside contractors. Everything matters in brand identity, especially the look-and-feel of the fonts that identify your company.”

(Creative market)

When Service Design meets the divided company

A focus of service design on the service experience makes it the brother or sister of UX and CX in the Experience Design family.

“What happens when a service design project meets a hierarchical, divided company? You can design an amazing service, and yet at the end of the day, the organizations still has to deliver. A service design project that ignores organizational readiness is doomed to fail. How to move service projects forward in the face of such constraints? Service design usually means a change initiative. More than half of change initiatives fail to achieve their objectives. Most of these initiatives fail because they don’t adequately understand the organization’s culture and potential for resisting the change.”

(Dave Gray a.k.a. @davegray ~ Adaptive Path’s The Service Experience Conference 2013)

Organizing the world: How hypermedia looked in 1934

So pleased with this information graphics from Paula and her team.

“Sharing the dream of Paul Otlet about Mundaneum – a kind of hypermedia system that allowed the management and sharing of all human knowledge in the 30’s. (…) Systems, principles and machines created by Otlet and La Fontaine to organize the huge documents and index cards in the RBU. The creation of a highly flexible language management system for databases: The Universal Decimal Classification (UCD), the first modern faceted classification system, in opposition of Melvil Dewey’s Decimal Classification.”

(Paula Azevedo Macedo a.k.a. @paulamacedo, Seth Pérez, and Larissa Braga)

Creating style guides

Documenting design decisions is a honorable piece of work.

“(…) a style guide is a living document of code, which details all the various elements and coded modules of your site or application. Beyond its use in consolidating the front-end code, it also documents the visual language, such as header styles and color palettes, used to create the site. This way, it’s a one-stop place for the entire team—from product owners and producers to designers and developers—to reference when discussing site changes and iterations. Several companies have even put their guides online; Starbucks is the most well known of the bunch, but others exist.”

(Susan Robertson a.k.a. @susanjrobertson ~ A List Apart)

An extended interview with John Maeda, Design Partner at Kleiner Perkins Caufield & Byers

Always a treat to read John Maeda speak about design, Design and De$ign. Even though it’s briefly in this interview.

“Technology has matured. We don’t buy things because they have better technology; we buy them because they’re better designed. People in technology generally don’t understand what design is. I think there’s an opportunity and responsibility for designers to play a larger role in economic development and leadership. I call it moving from lowercase design to capital D Design to dollar sign De$ign. It’s going to be important for design to take a larger role in the technology economy.”

(Tina Essmaker a.k.a. @tinaessmaker ~ The Great Discontent)

Mapping user journeys using visual languages

Great to see InfoDesign entering the territory of Service Design. We had to wait a while, but there it is.

“The use of wayfinding systems does not focus on aesthetics, but on the best ways of communicating key flows, barriers, and necessary improvements to stakeholders and clients, as well as to show opportunities to streamline experiences. Using the common framework of boxes and arrows just does’t do justice to the value that you can obtain from journey maps.”

(Shean Malik ~ UXmatters)

Orchestrating touchpoints

Cross-channels, omni-channels and trans-channels, all working in harmony to deliver great services.

“As services become more interconnected across channels and devices – and more importantly across time and space – it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service. Whether it’s an expanding digital product ecosystem, a cross-channel retail experience, or a complex, intangible service experience — how do we design experiences that unfold over time and through changing contexts?”

(Chris Risdon a.k.a. @chrisrisdon ~ From business to buttons 2014 videos)

Bringing users into your process through Participatory Design

I hear the distant voices of Pelle Ehn, Susanne Bødker and Morten Kyng calling us.

“We’ve been seeing an intense pressure on businesses to rapidly make sense of customer needs and demands, then incorporate that feedback into new or existing products. For today’s designers, it can be challenging to make well-informed decisions about the large and small details that comprise these products, especially when working within the constraints of an agile/scrum methodology.”

(David Sherwin a.k.a. @changeorder ~frog Design Mind)

The seduction of semantics and the third wave

Only the discourse will bring our field forward. Not the table tennis of opinions.

“If there’s a third wave, a new spirit, a , it’s because we can build on 20 years of continuous practice and research and some 40 years of framing a common problem space. We are as much moving on as we are bringing it all back home: it’d be great if we could do that without paying too much attention to the sirens of unnecessary semantics. It’s a waste of time and we have a ton of work to do.”

(Andreas Resmini a.k.a. @resmini)

The dawn of the next era of human computer interaction

Sometimes it’s going really fast when a technology giant puts its weight behind it.

“The history of Human Computer Interaction has had a few notable eras and we are at the dawn of the next era. In this talk I will describe those previous eras and how various factors shaped our interactions with computing as well as lead into how the forces at play in today’s world are calling for a new era with new design solutions.”

(Samuel Moreau ~ Design Authority videos)