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Site Search Analytics: A Conversation with Lou Rosenfeld

Adding some more buzz to the launch.

“Lou Rosenfeld’s newest book, Search Analytics for Your Site: Conversations with Your Customers, has been the subject of more prelaunch buzz than most UX books have gotten this year. It seemed everyone was tweeting, talking, or speculating about it before the ink had even had a chance to dry. And, true to the hype, this book delivers in spades. If you read one book this year to hone your craft, add value to your UX practice, or enable you to help your clients, this is the one! Lou recently found some time in his very hectic schedule to sit down and talk with me about his book and the burgeoning practice of site search analytics (SSA).”

(Kristina Mausser a.k.a. @krismausser ~ UXmatters)

Q&A with Colleen Jones

“How did you come to think of influential content in this way? Two big reasons. One was I studied rhetoric in grad school. I kept using rhetorical principles in my work successfully. But, if I tried to explain to people what I did as rhetoric, they had no idea what I was talking about. So, I saw an opportunity to make those principles practical and usable. The other big reason was over the past few years, I’ve seen persuasive marketing and design use pushy tactics in the name of cognitive and social psychology. Psychology principles focus more on form than on substance. Psychology, as a simple example, would tell you to have logos and quotes that endorse your product or service. Rhetoric would tell you to have those endorsements be from brands and people that your audience identifies with.” (Rachel Lovinger ~ Scatter/Gather)

Karen McGrane: CS Forum podcast episode 4

“People love the recent history of things like Xerox PARC and Apple Computer. And I might set the history of content strategy almost on like a separate track, an alternate timeline. A lot of the history of principles that apply to content strategy come out of very old traditions in rhetoric and technical communication. (…) And that’s one of the things that’s so exciting to me about content strategy is, it’s bringing a lot of these principles that have been discussed for decades into this new space of the web and digital media.” (Randall Snare ~ CS Forum ’11)

An Interview with Jesse James Garrett

“I’m pretty excited that the new edition of Elements of User Experience is out – the first edition was one of the first books I really connected with, and it’s great to see a refresh. What are some of the highlights in this version? (…) There is so much evident care and craft in the Rosenfeld Media books – I think they now occupy the place O’Reilly books held 15 years ago as definitive works.” (Russ Unger ~ Peachpit)

An interview with Bill Verplank

“Back in the late 1980s, Bill Verplank, when working at what would become IDEO, stopped calling what he did ‘user-interface design’, and instead coined a new term: ‘interaction design’. His work over the years has included Xerox Parc, IDTwo/IDEO, and collaborations with design schools such as the RCA, MIT and Carnegie Mellon. Steve Baty talked with him about interaction design.” (Steve Baty ~ Johnny Holland Magazine)

The Art and Science of Influential Web Content: An Interview with Colleen Jones

“The goal is helping people make good decisions and then act on those decisions. The goal is matching a business, product, or idea with users who are interested in and can benefit from it, then act on it. The goal is being a trusted advisor to users, not controllers of users’ minds. (…) Content strategy is more than a set of skills. It’s a mindset and a process. I would advise anyone interested to focus on that first, then worry about the skills. Skills, tools, and tips constantly change and are hard to use properly without understanding the mindset and process first.” (Peachpit)

Why Content Strategy Matters (video interview w/ Scott Abel)

“The conversation around content strategy has exploded in the last few months. We’ve certainly contributed to that conversation ourselves, as you’ve undoubtedly seen on this blog. Still there remains some ambiguity about what exactly is content strategy and why it’s important? In the following series of videos, MindTouch’s Mark Fidelman spends some time with Scott Abel, aka The Content Wrangler, and investigates the realm of content strategy, the benefits of application, and its relation to technical communicators and social media.” (MindTouch)

Content strategy and customer service: A talk with Ann Rockley

“A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customer’s needs. Intelligent content/smart documents are the way in which we prepare our content so that it’s structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. So the content strategy is the plan of action, and intelligent content is the way we implement it.” (Jill C. Nagle ~ Zengage)

Six Questions from Kicker: Kim Goodwin

“It wasn’t when I got my first job as a designer, I felt I had to achieve some degree of skill before I deserved the label. I’m not even sure where I had set that internal bar, but it took at least a couple of years. The beauty of interaction design being a relatively new profession is that it’s been easy for people to get into the field. The problem with interaction design being a relatively new profession is the same thing…there are lots of people with the job title who have great intentions and no idea what they’re doing. This can affect perceptions of the profession as a whole, which is one of many reasons I think it’s important to evangelize good techniques.” (Kicker Studio)