The Art and Science of Influential Web Content: An Interview with Colleen Jones

“The goal is helping people make good decisions and then act on those decisions. The goal is matching a business, product, or idea with users who are interested in and can benefit from it, then act on it. The goal is being a trusted advisor to users, not controllers of users’ minds. (…) Content strategy is more than a set of skills. It’s a mindset and a process. I would advise anyone interested to focus on that first, then worry about the skills. Skills, tools, and tips constantly change and are hard to use properly without understanding the mindset and process first.” (Peachpit)

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