Content strategy and customer service: A talk with Ann Rockley

“A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customer’s needs. Intelligent content/smart documents are the way in which we prepare our content so that it’s structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. So the content strategy is the plan of action, and intelligent content is the way we implement it.” (Jill C. Nagle ~ Zengage)

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