“The idea that content contributes to the bottom line is no longer a novel idea. I can’t really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI.”
User Research versus Intuition
“User Research allows us to create hypothesis that are aimed at improving the website’s user-friendliness, but more common, conversion. Usability testing allows us to test those hypotheses.”
(Matthew Niederberger a.k.a. @MatthewNL ~ Actual Insights)
Goal Driven Design Decisions
“There are a lot of theories about what drives people and how they move through life. It’s my belief that on a subconscious level we are goal driven creatures. There is nothing people do that can not be defined as a goal. From this starting point I designed a simple model that can help us as designers make the decisions where to focus on in the design process.”
(Jeroen van Geel a.k.a. @jeroenvangeel ~ Johnny Holland Magazine)
The Content Triangle: Empathy and Accountability Create Engagement
“By not focusing on the deliverable value, but on the quality of the idea within, we stand to motivate and engage people to a much higher degree. By helping focus colleagues on the value of their direct input, we stand to create a sense of accountability as ideas spread and evolve.”
(Tom Bennett a.k.a. @tom_bennett ~ DachisGroup)
Contents Magazine
“Contents is a digital magazine devoted to content strategy, online publishing, and new-school editorial work. We publish each issue gradually, over several weeks. Each issue explores a central theme; each piece offers a different angle. We’re glad you’re here.”
(About Contents Magazine a.k.a. @Contents)
Out with the Old, In with the New
A Conversation with Don Norman and Jon Kolko on Trends in and the Relationships between Art, Business, and Design ~ “The ~2-hour exchange with and between Don and Jon and the audience was particularly engaging, thoughtful, rich, and delightful.”
(Richard Anderson a.k.a. @Riander)
A Brief Rant on The Future of Interaction Design
“As it happens, designing Future Interfaces For The Future used to be my line of work. I had the opportunity to design with real working prototypes, not green screens and After Effects, so there certainly are some interactions in the video which I’m a little skeptical of, given that I’ve actually tried them and the animators presumably haven’t. But that’s not my problem with the video. My problem is the opposite, really — this vision, from an interaction perspective, is not visionary. It’s a timid increment from the status quo, and the status quo, from an interaction perspective, is actually rather terrible. This matters, because visions matter. Visions give people a direction and inspire people to act, and a group of inspired people is the most powerful force in the world. If you’re a young person setting off to realize a vision, or an old person setting off to fund one, I really want it to be something worthwhile. Something that genuinely improves how we interact. This little rant isn’t going to lay out any grand vision or anything. I just hope to suggest some places to look.”
(Bret Victor a.k.a. @worrydream ~ WorryDream)
Craftsmanship
“(…) craftsmanship comes through intimate understanding of medium and material. The medium of painting is fairly obvious, as is the material of clay. But both the medium and materiality of service design, interaction design, and public policy are vague, abstract, and seemingly invisible. They are, however, not without definition. (…) one of the most fundamental failings of design thinking education is the lack of craftsmanship.”
Sneak Preview: Social Computing
“As humans we are fundamentally social creatures. For most people an ordinary day is filled with social interaction. We converse with our family and friends. We talk with our co-workers as we carry out our work. We engage in routine exchanges with familiar strangers at the bus stop and in the grocery store. This social interaction is not just talk: we make eye contact, nod our heads, wave our hands, and adjust our positions. Not only are we busy interacting, we are also remarkably sensitive to the behaviors of those around us. Our world is filled with social cues that provide grist for inferences, planning and action. We grow curious about a crowd that has gathered down the street. We decide not to stop at the store because the parking lot is jammed. We join in a standing ovation even though we didn’t enjoy the performance that much. Social interactions like these contribute to the meaning, interest and richness of our daily life.”
The T-Model and Strategies for Hiring IA Practitioners: Part 2
“This second installment of my series on hiring IA practitioners, therefore, expounds on the Boersma T-model by presenting a grid that can help hiring managers make informed recruiting decisions by giving them a clear picture of the key verticals of UX practice, while taking into account three potential levels of an IA practitioner’s professional experience.”
Using Storyboards and Sentiment Charts to Quantify Customer Experience
“In the fields of user experience and service design, we use storyboards to illustrate our solutions, so clients can walk in the shoes of their customers, staff, or community and see our solutions as we see them. Storyboards are appealing at an aesthetic level, but are trickier to use in persuading clients who are more used to cold, hard numbers, charts, and tables. Offering more tangible measures of customer sentiment helps clients make connections between the experiences we depict and the sorts of technology, financial, and resource decisions that are necessary to make those experiences happen.”
(Ben Crothers a.k.a. @bencrothers ~ UXmatters)
Mobile UX Sharpens Usability Guidelines
“Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving.”
Kristina Halvorson on Content Strategy
“Content strategy identifies how content will help achieve your business objectives. It informs how organisations create, deliver and govern or take care of their content, online and beyond. It helps people move from thinking about content launch to content life cycle, allowing them to create a plan to manage that content over time.”
(Tom May a.k.a. @tom_may ~ .net Magazine)
courtesy of contentcafe
Online Graphic Design Degree
“Graphic Design undertakes the task of translating messages intended for specific audiences through visual communication. Such communication uses various outlets including typography, visual arts, page layout, and Web displays to effectively represent the message of a company, product, or brand. (…) Consider the following resources as you make your way in graphic design. Whether you are a student or teacher, just starting out in your career or simply looking for new information in this exciting field, these articles and resources will assist as you climb the ladder to success.”
Design is How It Works
“Jay zeroes in on the design process at companies that do design well. The companies come in different shapes and sizes. The point is that design is something at which any company can succeed. Jay will talk about how companies that embrace the idea that design is about creating a great experience are the ones that will flourish in the 21st Century.”
(Jay Greene ~ HIVE 2011)
Information Design: Not For Sale
“Information design principles should not be rewritten by relative newcomers who show no awareness or appreciation of the field’s long history.”
Dark Patterns: Deception vs. Honesty in UI Design
“We might not like to admit it but deception is deeply entwined with life on this planet. Insects evolved to use it, animals employ it in their behavior, and of course, we humans use it to manipulate, control, and profit from each other. With this in mind, it’s no surprise that deception appears in various guises in user interfaces on the web today. What is surprising, though, is that up until recently it was something web designers never talked about. There was no terminology, no design patterns, and no real recognition of it as a phenomenon at all. If it wasn’t a taboo it certainly felt like one.”
(Harry Brignull a.k.a. @harrybr ~ A List Apart)
How to Annoy a UX Designer
“The relationship between client and designer does not always work out as smoothly as we would wish, despite the best efforts of all concerned. In this column, I’ll take a look at some of the questions that can arise on a project team – and how they should and should not be answered. I hope these raise a smile – and possibly help you tackle the next awkward client conversation you encounter.”
Five Ways to Be Persuasive in Your UX Work
“In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design process? Do you need to convince stakeholders they should do user research? Do you try to get user experience thinking inserted earlier in the project lifecycle? Perhaps you need to sell yourself or your company? I certainly do. In fact, I find that there are many of these persuasive moments in the practice of user experience design. To be successful as a UX professional, you need to know how to be persuasive.”
Anthropology extracts the true nature of tech
“Genevieve Bell, director of interaction and experience research at Intel Corporation, says when she approaches technology she is “less interested in thinking about the piece of technology itself and more interested in the kind of work that technology is trying to do and the larger context in which it finds itself.” In the following interview, Bell discusses her experience as a ‘Thinker in Residence’ and how anthropology concepts can be used to make tech more consumer centric.”
(Jenn Webb a.k.a. @jennwebb ~ O’Reilly Radar)