Goal Driven Design Decisions

Goals are achieved when certain events occur. But what are the events? In all other cases, it’s not a goal but an intention, motivation or just a task.

“There are a lot of theories about what drives people and how they move through life. It’s my belief that on a subconscious level we are goal driven creatures. There is nothing people do that can not be defined as a goal. From this starting point I designed a simple model that can help us as designers make the decisions where to focus on in the design process.”

(Jeroen van Geel a.k.a. @jeroenvangeel ~ Johnny Holland Magazine)

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