The Content Triangle: Empathy and Accountability Create Engagement

Out with deliverables, in with prototypes.

“By not focusing on the deliverable value, but on the quality of the idea within, we stand to motivate and engage people to a much higher degree. By helping focus colleagues on the value of their direct input, we stand to create a sense of accountability as ideas spread and evolve.”

(Tom Bennett a.k.a. @tom_bennett ~ DachisGroup)

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