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User experience

User experience is about how a person feels about using a product, system or service. (source: Wikipedia)

Does typography affect UX?

Typical case of a rhetorical question. ‘Look-and-feel’ as the layman’s definition of UX.

“Typography matters as much as geography. Businesses take a great deal of time to consider the implications and pitfalls of entering a new market, but they often leave major components of their UX to the arbitrary decisions of outside contractors. Everything matters in brand identity, especially the look-and-feel of the fonts that identify your company.”

(Creative market)

Establish user experience transformation as a continuous evolution

Sometimes it’s going really fast when a technology giant puts its weight behind it.

“Many enterprises have committed to and invested in large digital transformations; they now need to understand that these transformations are merely the first iteration of a continuous cycle. The most successful enterprises recognize that digital initiatives are never complete – they evolve. (…) Establishing a foundation for continuous UX improvement with an end-to-end governance process and structure across an entire enterprise is critical.”

(Richard Berkman a.k.a. @RichBerk & Marvin Klein a.k.a. @thouxghts ~ IBM Interactive Experience)

Telling stories: Mapping the patient experience at John Muir Health

PX (‘patient experience’) following close to CX (‘customer experience’). Upcoming new kid on the block soon, LX (‘learner experience’).

“For us this not only gave us an opportunity to leverage and diversify methods, like storytelling, to gather insights, but also brought us closer to the heart of the new face of healthcare, the patient.”

(Anel Muller ~ Adaptive Path)

UX is a social justice issue

Finally, somebody addressing UX design work for social and common causes, like health, education and privacy. Librarians rulez!

“Let’s look at what it takes to do user experience work. You have to look at your service from the point of view of someone who knows a lot less than you, and see where they’re coming from. You have to imagine the reasons why they want what they want. Seeing that causation, seeing the connection between what someone’s doing now and all the causation that went before it, is empathy. (…) Better user experience is the best force multiplier we have at our command, so it’s vital that we make it a first-class priority, throughout the development process. And with disciplined empathy we can do that – here at the intersection of libraries and tech, we can figure out how to scale hospitality, fix the new last mile problem, and actually achieve the social justice goals that so many of us got into this for.”

(Sumana Harihareswara a.k.a. @brainwane ~ Code4Lib)

State of Design: How design education must change

Schooling versus learning. Formal education of a field becomes significant if the demand for a profession exceeds the supply. But how to find the proper pedagogy, didactics and curriculum? Instructional design revisited.

“Design is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs, that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.”

(Donald A. Norman)

Moving beyond the design

Some want to design, others want to make a difference. Through design or by changing the behaviour of people in organizations.

“How do you take user experience to the next level? Simple. Forget about the design! Stop tweaking those wireframes, editing those annotations, and pushing those pixels, because, if you don’t, you’ll never figure out how to move beyond the details and see the bigger picture. Five years ago, I couldn’t have imagined saying that my role included facilitating and storytelling. And if you’d asked me what my role was, I’d likely have said that the core of my work was creating wireframes and documentation. These days, the core of my role as a UX professional is much different. Today, my role is to be the design storyteller and the vision facilitator – not just the wireframe maker. And it’s my foundation in theatre that gives me the confidence that this move was the right one.”

(Traci Lepore a.k.a. @TraciUXD ~ UX matters)

Expanding the 3Cs framework for the IoT ecosystem: Multi-device experiences can be approached in very diverse ways in a connected world

IoT shaking up the UX design world.

“The Holy Grail lies in making that data actionable for people, preferably in an intelligent and seamless way, so that it actively helps them achieve their goals. Nest is a good example of a product experience that goes that extra mile — from just informing users with its data, to using that data behind the scenes to fuel the product behavior in an adaptive, contextual manner.”

(Jenn Webb a.k.a. @JennWebb ~ Radar O’Reilly)

Ending the UX designer drought: A new apprenticeship architecture

UX design is steaming up upstream.

“UX design is a strategic discipline in which practitioners make recommendations that can have a big impact on an organization’s revenue. Frankly, a designer isn’t qualified to make these kinds of recommendations without putting in some time doing fundamental, in-the-trenches research and design work.”

(Fred Beecher a.k.a. @fred_beecher ~ Boxes and Arrows)

The user experience of enterprise technology

Enterprise software, the apps UX forgot. Use it or you’re out!

“Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?”

(Rob Gillham ~ Foolproof)

The great convergence

Galaxies and Copernicus, doesn’t that ring a bell.

“So with three different starting points – UX from product development, service design from service delivery, and customer experience from marketing and customer support – we’ve all arrived at the same place: the realization that by consciously crafting the experiences people have with those products, services, or organizations, we can help those people be more successful and find more satisfaction. Oh yeah, and it’s good for business too.”

(Jesse James Garrett a.k.a. @jjg ~ Adaptive Path)

Accreditation for UX Professionals?

Formal power entering the field of UX. Who’s to decided?

“Are educational institutions equipped to prepare UX designers for the workplace of the future as advances in technology outpace those in education? Should the UX community be pushing for levels of accreditation to verify that someone has the skills and education necessary to call himself or herself a UX designer? How can an employer ensure that a candidate meets their expectations for a role in user experience?”

(Chris R. Becker ~ UXmatters)

Architecting the connected world

Integration, synergy and connections of bits and atoms. A new design ecosystem with many options.

“We’re at a revolutionary information crossroads, one where our symbolic and physical worlds are coming together in an unprecedented way. Our temptation thus far has been to drive ahead with technology and to try to fit all the pieces together with the tried and true methods of literacy and engineering. Accepting that the shape of this new world is not the same as what we have known up until now does not mean we have to give up attempts to shape it to our common good.”

(Andy Fitzgerald a.k.a. @andybywire ~ Radar O’Reilly)

Content planning: How to use UX research to uncover hidden needs

CS and UX in concert.

“Understanding how people think and what makes them tick is the common building block behind both creating content and designing experiences that matter to people. But before you dive into content planning or begin designing an experience, you have to understand what your audience finds meaningful. This is where UX research can provide insight to help inform content marketing efforts.”

(Caitlin Vlastakis Smith a.k.a. @caitvsmith ~ Content Marketing Institute)

The future of airline websites

A flying vision of the future.

“According to J.D. Power, eighty-seven percent of travelers used the Internet for the bulk of their travel planning in 2012, yet the online booking experience being offered by modern airlines is still stuck in the 90s. Inspired by the opportunity to bring progressive disruption to this huge marketplace, we reviewed all major airline websites, and graded them against design and usability criteria including: information architecture, interaction design and visual design. The results were disheartening. We believe that unless the airlines take drastic measures to improve their digital experiences, third-party sites like Kayak and Expedia will continue to eat into their profits. So we launched an experiment to explore, What if?”

(Fi)