Content planning: How to use UX research to uncover hidden needs

CS and UX in concert.

“Understanding how people think and what makes them tick is the common building block behind both creating content and designing experiences that matter to people. But before you dive into content planning or begin designing an experience, you have to understand what your audience finds meaningful. This is where UX research can provide insight to help inform content marketing efforts.”

(Caitlin Vlastakis Smith a.k.a. @caitvsmith ~ Content Marketing Institute)

Comments are closed.