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Ending the UX designer drought: A new apprenticeship architecture

UX design is steaming up upstream.

“UX design is a strategic discipline in which practitioners make recommendations that can have a big impact on an organization’s revenue. Frankly, a designer isn’t qualified to make these kinds of recommendations without putting in some time doing fundamental, in-the-trenches research and design work.”

(Fred Beecher a.k.a. @fred_beecher ~ Boxes and Arrows)