All posts about
Design research

Recruiting Better Research Participants

Added on 6 July 2010 Peter Bogaards
“Recruiting the right participants is the foundation of effective user research, because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful research participants can provide invaluable feedback. Yet finding and recruiting such ideal participants and getting them to show up for their sessions is sometimes difficult.” (Jim Ross ~ UXmatters)

Ethnography in UX

Added on 21 June 2010 Peter Bogaards
“On my current project, I’m designing and implementing a framework for business that provides workflow management and supports information gathering and reporting. While there may be a software component further down the track, for now the technology is taking the form of procedures, reporting templates, and guidance material. This technology is both intellectual and social. Its goal is to support teams within the organization, and it requires people to work together. The biggest challenge with designing and implementing such technology is not creating code or a user interface, but ensuring its compatibility with team dynamics. This is where ethnography comes in.” (Nathanael Boehm ~ UXmatters)

What every UX professional needs to know about statistics and usability tests

Added on 17 June 2010 Peter Bogaards
“Do you like computers, but hate math? Would you love to work on creating cutting-edge technology, but don’t think you have the quantitative aptitude to be a programmer or electrical engineer? Then become a user experience professional! If you can count to 5 (the number of users in a usability test), then you already know all the math you’ll need! Everything else is art! I bet you’re good at art, aren’t you?” (Stat 101) courtesy of usanews

So, You Want to Do User Research: Characteristics of Great Researchers

Added on 7 June 2010 Peter Bogaards
“One of the best things about user research is that anyone can do it. On the other hand, it takes real commitment and a lot of personal development to do user research well. People commonly assume that research is research—and doing any kind of research is better than doing none at all. Unfortunately, this isn’t always the case. Not all user research is created equal. Flawed research can be a significant liability to the success of a product, as well as the company developing it, so it really is important to get it right.” (Demetrius Madrigal and Bryan McClain ~ UXmatters)

Designing with Behavioral Economics

Added on 7 June 2010 Peter Bogaards
“Much of economics theory is based on the premise that people are rational decision-makers. In recent years, behavioral economics—also known as behavioral finance—has emerged as a discipline, bringing together economics and psychology to understand how social, cognitive, and emotional factors influence how people make decisions, both as individuals and at the market level. Many of the findings of behavioral economics have a direct influence on how users interact with a product. In a worst‑case scenario, a product’s design may encourage user behaviors that are detrimental to users’ best interests.” (Peter Hornsby ~ UXmatters)

Combining Methods: Web Analytics and User Testing

Added on 28 May 2010 Peter Bogaards
“After presenting on combining methods at the EuroIA in 2009, Adam Cox and Martijn Klompenhouwer again showed the benefits of combining two separate sources. They delivered their presentation at the yearly Usability Professional Association conference in Munich (UPA2010). This time they focused on how to use Web Analytics in the preparation and execution of usability testing. Drawing from their experience of combining Web Analytics and User Research over the years, they illustrated several practical examples of how this combined approach works when it comes to user testing. After a short introduction of the individual methods, they demonstrated this approach by showcasing specific usability testing projects with a presentational style that was both visual and conversational.” (User Intelligence)

Doing User Research Faster and Cheaper

Added on 3 May 2010 Peter Bogaards
“Despite our seeing some initial signs of a recovery, for most people the economy still sucks. Companies have less money to spend and are more cautious about how they spend it. Companies that haven’t already cut user research from their project plans altogether are asking researchers to achieve the same results for less money, in less time—or just to do less. Is it possible to scale back user research and still provide value? If so, how can we do things faster and cheaper?” (Jim Ross ~ UXmatters)

Enhancing User Research with Emerging Technology

Added on 3 May 2010 Peter Bogaards
“As technology evolves and new gadgets and electronics emerge in the marketplace, our options for the use of technology in conducting our user research continue to expand. The processes through which we have long gathered data—such as surveys and interviews—are no longer the only ways in which we can understand people and how they respond to our clients’ products and services. As professional user researchers, we have the opportunity to devise new and innovative ways of more accurately understanding user experience through the use of technology.” (Bryan McClain and Demetrius Madrigal ~ UXmatters)

The Secret to Designing an Intuitive UX: Match the Mental Model to the Conceptual Model

Added on 15 April 2010 Peter Bogaards
“A mental model represents a person’s thought process for how something works (i.e., a person’s understanding of the surrounding world). Mental models are based on incomplete facts, past experiences, and even intuitive perceptions. (…) A conceptual model is the actual model that is given to the user through the interface of the product.” (Susan Weinschenk – UX Magazine)

Defining the Designer of 2015

Added on 14 April 2010 Peter Bogaards
“(…) it has been apparent that design studios and corporate departments have been looking for a new kind of designer, one that has traditional skills and yet a much broader perspective on problem solving. Because one of AIGA’s central responsibilities is to keep abreast of developments in the industry, we recognized that we needed to better understand the emerging role of designers and to enter into a deeper discussion with educators and design leaders on how to prepare designers for future changes.” (AIGA)

Design anthropology: What can it add to your design practice?

Added on 7 April 2010 Peter Bogaards
“Designers primarily concern themselves with how to create a ‘successful’ communication, product, or experience. But with the past 10 years of globalization, digitalization, and ever increasing design complexity, designers have come to realize that to answer the question of design ‘success’ requires that they answer that question of how the processes and artifacts of design help define what it means to be human. This ‘humanness’ can range from how humans control the environment through tools (homo faber); how high-heeled shoes affect natural ways of walking; to moral issues of how participation in the design process empowers marginalized communities. In this space, the practice and theory of design anthropology has emerged.” (Dori Tunstall)

IDSA Design Research

Added on 4 April 2010 Peter Bogaards
“We have launched this site in connection with the release of the spring issue of Innovation Magazine, which is dedicated to design research. All of the articles from the magazine are available here. We encourage you to read these articles and share your thoughts and ideas through the site.”

User-Centered Innovation is not Sustainable

Added on 22 March 2010 Peter Bogaards
“Only forward-looking executives, designers, and, of course, policy makers may introduce sustainable innovation into the economic picture. They need to step back from current dominant needs and behaviors and envision new scenarios. They need to propose new unsolicited products and services that are both attractive, sustainable, and profitable.” (Roberto Verganti – Harvard Business Review)

Sustainable User Research

Added on 22 March 2010 Peter Bogaards
“Traditionally, user research involves directly observing and talking with people in the context of their work or play. Either researchers travel to observe participants in their natural environments or participants travel to a usability lab or focus-group facility. How better to understand how people use a product or technology than to observe them using it firsthand?” (Jim Ross – UXmatters)

Research Is Communication

Added on 4 January 2010 Peter Bogaards
“In actuality, the reason so many small software businesses fail so quickly is because they don’t understand that their knowledge of how to build a product is not sufficient to build success. The true vision of a multidisciplinary team of engineers, designers, product people, marketers, business people, and researchers is foreign to them. If some of the people creating software don’t understand our role, it’s not surprising consumers don’t.” (Demetrius Madrigal and Bryan McClain – UXmatters)