Ethnography in UX

“On my current project, I’m designing and implementing a framework for business that provides workflow management and supports information gathering and reporting. While there may be a software component further down the track, for now the technology is taking the form of procedures, reporting templates, and guidance material. This technology is both intellectual and social. Its goal is to support teams within the organization, and it requires people to work together. The biggest challenge with designing and implementing such technology is not creating code or a user interface, but ensuring its compatibility with team dynamics. This is where ethnography comes in.” (Nathanael Boehm ~ UXmatters)

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