“Despite our seeing some initial signs of a recovery, for most people the economy still sucks. Companies have less money to spend and are more cautious about how they spend it. Companies that haven’t already cut user research from their project plans altogether are asking researchers to achieve the same results for less money, in less time—or just to do less. Is it possible to scale back user research and still provide value? If so, how can we do things faster and cheaper?” (Jim Ross ~ UXmatters)