Combining Methods: Web Analytics and User Testing

“After presenting on combining methods at the EuroIA in 2009, Adam Cox and Martijn Klompenhouwer again showed the benefits of combining two separate sources. They delivered their presentation at the yearly Usability Professional Association conference in Munich (UPA2010). This time they focused on how to use Web Analytics in the preparation and execution of usability testing. Drawing from their experience of combining Web Analytics and User Research over the years, they illustrated several practical examples of how this combined approach works when it comes to user testing. After a short introduction of the individual methods, they demonstrated this approach by showcasing specific usability testing projects with a presentational style that was both visual and conversational.” (User Intelligence)

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