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Content strategy

Content strategy is the practice of planning for content creation, delivery, and governance. (source: Wikipedia)

Future-Ready Content

Future-proof might be a better qualification.

“The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn’t just about metadata and markup; it’s what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content’s structure.”

(Sara Wachter-Boettcher a.k.a. @sara_ann_marie ~ ALA Issue 345)

Make Content Strategy the Foundation of Social Service Design

Content, interaction, service, design, architecture, experience, … all elements of the UX soup.

“Content is a key element of customer experience. It may well be one-way to begin with-a white paper, a podcast, and so on-that people read or listen to. But in all its glory content should serve as a primary, integrated element of interactive experiences.”

(Rohn Jay Miller a.k.a. @rohnjaymiller ~ Social Media Today)

Why Personas are Critical for Content Strategy

Personas are great for any UX field, content strategy included.

“The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is imperative to the process of strategy and implementation of tactics that we can thank our user experience cousins for: personas.”

(Kristina Mausser a.k.a. @krismausser ~ Johnny Holland Magazine)

Structure First. Content Always.

First, second, third… sequential thinking. Think parallel, synergy, dialectic.

“There is an emerging fallacy in our industry recently. The idea that you cannot create good design without knowing your content. (…) You can create good experiences without knowing the content. What you can’t do is create good experiences without knowing your content structure. What is your content made from, not what your content is. An important distinction.”

(Mark Boulton a.k.a. @markboulton)

Mental Modeling For Content Work: Information Gathering

Mental modeling, the black swan of webdesign.

“If you don’t have much of a background in philosophy, the social or psychological sciences, you may not be familiar with the concept of intersubjectivity. Most would agree that it refers to a cognitive state somewhere between subjectivity (judgment based on individual personal impressions and feelings and opinions rather than external facts) and objectivity (judgment based on observable phenomena and uninfluenced by emotions or personal prejudices), which refers to a shared understanding of meaning or concept by more than one person.”

(Daniel Eizans a.k.a. @danieleizans)

Content strategy in technical communication

Also, content strategy can learn a whole lot from the field of Techical Communication.

“In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.”

(Scriptorium Publishing)

Using Content Modules to Improve Efficiency and User Experience

Re-usable patterns, templates, components, modules, elements, and ‘what-have-you’ for content is the future.

“Content modules are small chunks of content that can be placed on standard web pages, typically in the right side-bar area or at the bottom of the page. Each module contains content that can be automatically (or manually) updated or changed based on certain criteria. Some types of pages, such as a home or landing pages, can be built almost entirely by using content modules as building blocks.”

(@KathyHanbury ~ E3 Content Strategy)

Mental Modeling For Content Work: An Introduction

Introducing an old concept to a ‘new’ field of practice. Sigh!

“All it takes is a moment for our mood to change. Ideas and complex concepts can form in seconds given the right amount of cognitive capacity. Even something as simple as the way a sentence is structured or the words we choose will impact perceptions or the potential for another’s comprehension. It’s precisely for all of these ambient, behavioral and situational factors that content strategists should be better leveraging mental mapping and modeling for the planning, design and implementation of content. Mental Modeling is far from a new thing. (…) the first post in a three part series about adapting traditional views of mental modeling for the practice of content strategy.”

(Daniel Eizans a.k.a. @danieleizans)

The ROI of content

ROI (‘return-on-investment’) is this weird bean counter concept addressing the question what do you buy, in atoms or in bits.

“The idea that content contributes to the bottom line is no longer a novel idea. I can’t really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI.”

(Intentional Design Inc.)

The Content Triangle: Empathy and Accountability Create Engagement

Out with deliverables, in with prototypes.

“By not focusing on the deliverable value, but on the quality of the idea within, we stand to motivate and engage people to a much higher degree. By helping focus colleagues on the value of their direct input, we stand to create a sense of accountability as ideas spread and evolve.”

(Tom Bennett a.k.a. @tom_bennett ~ DachisGroup)

Kristina Halvorson on Content Strategy

Spreading the gospel with exposure of the person and the field in the MS universe.

“Content strategy identifies how content will help achieve your business objectives. It informs how organisations create, deliver and govern or take care of their content, online and beyond. It helps people move from thinking about content launch to content life cycle, allowing them to create a plan to manage that content over time.”

(Tom May a.k.a. @tom_may ~ .net Magazine)
courtesy of contentcafe