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Or, Why I Didn’t Get to See Many Palms in Palm Springs – “Content is innovation; Content everywhere raises new questions for credibility and ethics; We’re in this content mess together – and we’ll fix it together.”
(Colleen Jones a.k.a. @leenjones ~ Content Science)
“The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn’t just about metadata and markup; it’s what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content’s structure.”
(Sara Wachter-Boettcher a.k.a. @sara_ann_marie ~ ALA Issue 345)
“Strategy is defined at a senior management level. Good content can help implement that strategy. (…) To me the essence of strategy on the web is customer centricity. The Web is about the rise of customer power. Social media is just one example of that.”
“Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.”
“Content is a key element of customer experience. It may well be one-way to begin with-a white paper, a podcast, and so on-that people read or listen to. But in all its glory content should serve as a primary, integrated element of interactive experiences.”
(Rohn Jay Miller a.k.a. @rohnjaymiller ~ Social Media Today)
“The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is imperative to the process of strategy and implementation of tactics that we can thank our user experience cousins for: personas.”
(Kristina Mausser a.k.a. @krismausser ~ Johnny Holland Magazine)
“In this presentation, live at An Event Apart, Kristina Halvorson teaches you to identify your key business messages, understand how they inform your content strategy, and learn how they impact multi-channel content development and design.”
(Jeffrey Zeldman a.k.a. @zeldman ~ An Event Apart)
“There is an emerging fallacy in our industry recently. The idea that you cannot create good design without knowing your content. (…) You can create good experiences without knowing the content. What you can’t do is create good experiences without knowing your content structure. What is your content made from, not what your content is. An important distinction.”
(Mark Boulton a.k.a. @markboulton)
“Taxonomy and metadata are becoming much more popular these days. Companies need to keep track of their information, but can’t use traditional classification systems, such as Dewey Decimal or Library of Congress Subject Headings. In the last 10 years, faceted taxonomies have taken on new importance on the web; XML has upgraded the visibility of metadata. Having the skills to create taxonomies and metadata will serve you well. Most people don’t have the instinctual skills to create information organization structures that are useful or the practical knowledge and experience to be confident in the structures they create. Understanding how taxonomies and metadata feed into user interfaces allows you to recommend good designs that improve findability.”
“If you don’t have much of a background in philosophy, the social or psychological sciences, you may not be familiar with the concept of intersubjectivity. Most would agree that it refers to a cognitive state somewhere between subjectivity (judgment based on individual personal impressions and feelings and opinions rather than external facts) and objectivity (judgment based on observable phenomena and uninfluenced by emotions or personal prejudices), which refers to a shared understanding of meaning or concept by more than one person.”
(Daniel Eizans a.k.a. @danieleizans)
“In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.”
“Responsive design can have a major impact on your content. I’ll tell you how it works, how it can affect your content, and why you should-and need to-care.”
(Sean Tubridy a.k.a. @tubes ~ Brain Traffic Blog)
“Content modules are small chunks of content that can be placed on standard web pages, typically in the right side-bar area or at the bottom of the page. Each module contains content that can be automatically (or manually) updated or changed based on certain criteria. Some types of pages, such as a home or landing pages, can be built almost entirely by using content modules as building blocks.”
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new – and extremely broad – discipline with no single definitive definition.”
(Brad Shorr a.k.a. @bradshorr ~ Smashing Magazine)
“All it takes is a moment for our mood to change. Ideas and complex concepts can form in seconds given the right amount of cognitive capacity. Even something as simple as the way a sentence is structured or the words we choose will impact perceptions or the potential for another’s comprehension. It’s precisely for all of these ambient, behavioral and situational factors that content strategists should be better leveraging mental mapping and modeling for the planning, design and implementation of content. Mental Modeling is far from a new thing. (…) the first post in a three part series about adapting traditional views of mental modeling for the practice of content strategy.”
(Daniel Eizans a.k.a. @danieleizans)
“The idea that content contributes to the bottom line is no longer a novel idea. I can’t really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI.”
“By not focusing on the deliverable value, but on the quality of the idea within, we stand to motivate and engage people to a much higher degree. By helping focus colleagues on the value of their direct input, we stand to create a sense of accountability as ideas spread and evolve.”
(Tom Bennett a.k.a. @tom_bennett ~ DachisGroup)
“Contents is a digital magazine devoted to content strategy, online publishing, and new-school editorial work. We publish each issue gradually, over several weeks. Each issue explores a central theme; each piece offers a different angle. We’re glad you’re here.”
(About Contents Magazine a.k.a. @Contents)
“Content strategy identifies how content will help achieve your business objectives. It informs how organisations create, deliver and govern or take care of their content, online and beyond. It helps people move from thinking about content launch to content life cycle, allowing them to create a plan to manage that content over time.”
(Tom May a.k.a. @tom_may ~ .net Magazine)
courtesy of contentcafe
“Content marketing and online marketing, in general, have gotten seriously complicated, but it doesn’t have to be. So, what makes content marketing so complex? And how can we simplify it for the sake of all our sanity?”
(Jayme Thomason ~ Content Marketing Institute)
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