Why Personas are Critical for Content Strategy

Personas are great for any UX field, content strategy included.

“The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is imperative to the process of strategy and implementation of tactics that we can thank our user experience cousins for: personas.”

(Kristina Mausser a.k.a. @krismausser ~ Johnny Holland Magazine)

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