“All it takes is a moment for our mood to change. Ideas and complex concepts can form in seconds given the right amount of cognitive capacity. Even something as simple as the way a sentence is structured or the words we choose will impact perceptions or the potential for another’s comprehension. It’s precisely for all of these ambient, behavioral and situational factors that content strategists should be better leveraging mental mapping and modeling for the planning, design and implementation of content. Mental Modeling is far from a new thing. (…) the first post in a three part series about adapting traditional views of mental modeling for the practice of content strategy.”

(Daniel Eizans a.k.a. @danieleizans)