All posts tagged
wayfinding

Mapping user journeys using visual languages

Great to see InfoDesign entering the territory of Service Design. We had to wait a while, but there it is.

“The use of wayfinding systems does not focus on aesthetics, but on the best ways of communicating key flows, barriers, and necessary improvements to stakeholders and clients, as well as to show opportunities to streamline experiences. Using the common framework of boxes and arrows just does’t do justice to the value that you can obtain from journey maps.”

(Shean Malik ~ UXmatters)

Information wayfinding: A not-so-new metaphor (part 1)

Time/space dimensions don’t apply to the online world. At most, they are just metaphors or analogies.

“Browsing the Web. Surfing the Net. Navigating a Web site. Traversing a hierarchy. Going back. Scrolling up and down. Returning home. We’ve seen such metaphors throughout our history of using computers to interact with information. Haphazard though they may seem be, these metaphors highlight a universal reality of human psychology: we perceive the world – both physical and digital- – in spatial terms.”

(Tyler Tate a.k.a. @tylertate ~ UXmatters)