Service design in the physical space and why it makes sense to design for a minority

Edge cases are a lot of fun.

“Instead of using the default route and using bricks and mortar to solve a problem in the physical space, which is what architects are good at, this case shows that service designers offer an alternative approach. An approach that is focused on understanding the behavior of people in the space.”

(Marc Fonteijn ~ 31Volts)

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