“HCD has been a breakthrough for our industry – it’s repositioned design as a tool to help transform product development by ensuring customer’s needs are met and also by helping to uncover people’s latent needs (those not surfaced by traditional focus groups for instance). We are taught to think about the world in three lenses as designers: desirability – what people want, feasibility – the capabilities of a firm, and viability – its financial health.”

(Nathan Waterhouse a.k.a. @natwaterhouse ~ Firm follows form)