“Although these are obviously very important aspects of translating a website, I miss one other essential aspect: creative writing. It is all very well to get your website ranked number one in Google, but if the website itself puts off visitors because it is badly written, the whole website becomes pointless. It is important to keep in mind that, in the end, websites are written/translated for human visitors, not just for search engines.”
I’ve heard the future of interaction
“In the end, I cannot help but feel I was looking at a promo for Life in a Silicon Valley Youth Village at some future Disneyland. I have a strong suspicion that I was exposed and advanced product-placement for future mobile/cloud services in a two-hour advertisement. Certainly, this style is in keeping with Spike Jonze’s oeuvre. Perhaps Apple secretly sponsored this Super-Siri ad pre-Super-Bowl, in preparation for its next breakthrough announcements, in honor of the Mac’s 30th birthday, or in honor of its memorable 1984 Superbowl ad for the Mac. That might explain the absence of Google Glass… and the emphasis on Super-Siri. Well, enough said. This provocative film obviously inspires more talking and listening (…) about humanity. Can you hear me now? I hear what you are saying, Spike Jonze.”
Scenario-based design
“Before creating the scenarios there was not a clear idea of what the product had to do and how it fit the life of the customers. The scenarios made the product and the user interacting with it a lot more tangible. The team developed this shared understanding together.”
(Sara Emami a.k.a. @SaraEmamii ~ UNITiD)
UX crash course: 31 fundamentals
“The following list isn’t everything you can learn in UX. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference.”
(Joel Marsh a.k.a. @HipperElement ~ The Hipper Element)
The psychology of digital content
“A cognitive effect is just a change in the mind of the audience. When we learn or are influenced or make a decision, there is a corresponding cognitive effect. Most of these are small and incremental. Some are breakthroughs. All things considered, breakthroughs are more relevant than small changes to our attitudes. The actual theory is quite a bit more complex than this, but we can gloss over that complexity for the time being.”
(James Mathewson ~ Writing for digital)
Five essential analytics reports for UX strategists
“Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.”
(Jennifer Cardello ~ Nielsen Norman Group)
Living service worlds
“The living nature of digital services means that designers can’t design a service experience. They can only design the resources for people to bring the experience to life for themselves. Designers create affordances that help people know where to start, what to do and when to do it. Services come to life through people: how they read the resources, their personal history and their context. Shelley Evenson and Tom Schneider see two trends placing new demands on designing for service. The first is what they call living services—the meteoric rise of mobile, embedded sensors and more natural interfaces. The second, just starting to appear as a broader global trend, is described in the book The Intention Economy – the shift from sellers finding buyers to buyers finding sellers. In this video, Evenson and Schneider describe how they think these trends will influence designing for living services.”
(Shelley Evenson and Tom Schneider ~ Videos from the 2013 AIGA Design Conference)
Elements of learning experience design
“Designing learning experiences must be treated in the same way as designing any sort of user experience. Learners, just like users, have needs that can only be solved through proper research, design, validation, and iteration. Anyone involved in adult learning should step outside the limiting boundaries of curriculum design in order to account for the learner’s entire experience. By only focusing on content, we are missing out and what actually makes up a person’s reality, including the environment in which they’re learning in, and their lives before and after the learning experience. By taking each of these elements into consideration, any teacher or instructional designer can start begin to think beyond those limitations, and look to create immersive and enriching experiences for their learners. This not only allows us to be more effective at teaching others, but it also establishes a higher level of quality that people should expect of a learning experiences.”
(Andre Plaut a.k.a. @andreplaut ~ Boxes and Arrows)
Connecting the customer experience
“Enabling great customer experiences and optimizing them across all touchpoints in a consistent and human, customer-centric way leads to marketing success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches.”
(J-P De Clerck a.k.a. @conversionation ~ i-Scoop)
Architecture, design, and the connected environment
“(…) user interface design is a context-specific articulation of an underlying information architecture. It is this IA foundation that provides the direct connection to how human end users find value in content and functionality. The articulatory relationship between architecture and design creates consistency of experience across diverse platforms and works to communicate the underlying information model we’ve asked users to adopt. (…) This basic distinction between architecture and design is not a new idea, but in the context of the Internet of Things, it does present architects and designers with a new set of challenges. In order to get a better sense of what has changed in this new context, it’s worth taking a closer look at how the traditional model of IA for the web works.”
(Andy Fitzgerald a.k.a. @andybywire & +Andy Fitzgerald ~ O’Reilly)
The lingering seduction of the page
“(…) I examined the articulatory relationship between information architecture and user interface design, and argued that the tools that have emerged for constructing information architectures on the web will only get us so far when it comes to expressing information systems across diverse digital touchpoints. Here, I want to look more closely at these traditional web IA tools in order to tease out two things: (1) ways we might rely on these tools moving forward, and (2) ways we’ll need to expand our approach to IA as we design for the Internet of Things.”
(Andy Fitzgerald a.k.a. @andybywire & +Andy Fitzgerald ~ O’Reilly)
How Google unified its products with a humble index card
“We’ve actually tapped into one of the oldest pieces of graphic and information design around — business cards, calling cards, greeting cards, playing cards. They all have the same embodiments because they’re all reflections of a similar set of design problems.”
(Mark Wilson a.k.a. @ctrlzee ~ Fast Co.design)
Cards: The next paradigm?
“I’m going to share some insights about cards and explore other design patterns that those drawn to cards might want to consider. (…) The cards design pattern is a smart solution for the modern web, which is both dynamic and responsive. However, the pattern has its limitations and might be a challenge to adopt when designing for a complex interface.”
(Wan-Ting Huang ~ EchoUser) ~ courtesy of @iatv
Outside-in approach to design and ROI of patient experiences
“Many people think that good Customer Experience costs a lot of money but the reality is that when you address the right area the benefits always outweigh the costs.”
(Zhecho Dobrev a.k.a. @Zhecho_BeyondP ~ Beyond philosophy)
Quantifying customer experience
“Customer experience stretches far to either side of any interaction that can be influenced by UX interface design. Customer experience starts from when a customer first hears about what your product or service is promising, gets cemented by how well you deliver on that promise (through UI and well beyond), and gets broadcast in social media to influence the impressions of future customers. As such, it’s important to have a way to quantify the effects of the customer experience improvement that stretch beyond Google Analytics and screen attention heat mapping.”
The future of UI and the dream of the ’90s
“In this dream from the 90’s, we hoped for a world where every computer knows us personally. We would wake up to them, have them around us all day, and they would be the last thing we interact with before we go to sleep. They would predict our needs and wants and all interfaces would feel as natural as having a conversation with a friend. Technology would become our primary means (or only means) of communication and we would form relationships with these objects that take care of us.”
(Helen Tran a.k.a. @tranhelen)
University websites: Top 10 design guidelines
“Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money.”
How design patterns and component libraries create unity and context
“Components and patterns help create unity. They help create a consistent context. (…) Components and pattern libraries can lead to greater similarity across elements. That can be a good thing at times in that it creates a unified context. Similarity doesn’t have to mean sameness though. There can still be more than enough variety to keep things unique.”
(Steven Bradley a.k.a. @vangogh ~ vanseo design)
Why Her will dominate UI design even more than Minority Report
“It’s not just that Her, the movie, is focused on people. It also shows us a future where technology is more people-centric. The world Her shows us is one where the technology has receded, or one where we’ve let it recede. It’s a world where the pendulum has swung back the other direction, where a new generation of designers and consumers have accepted that technology isn’t an end in itself – that it’s the real world we’re supposed to be connecting to.”
(Kyle VanHemert a.k.a. @kvanhemert Wired)
User experience principles for digital magazines
“Designing a digital magazine app that gives users a pleasing experience requires attention to their reading behavior. Do today’s readers want static magazines or interactive magazines, and how interactive should a magazine be?”
(Kelly Verdonk ~ imgzine)