“Some time ago, as a result of my conversations with my friend and colleague, I came up with the idea of appliying the cartesian model to this User Experience world of us: what if we could use a north-south axis to represent the duality between the digital and the analog, and also use an east-west axis to articulate the the duality between the emotional and the rational? Once represented, we could place in this territory anything we could come up with: people, resources, disciplines, webs or products. The experiment became a document named ‘The User Experience Cosmos’. As in ancient maps, this is a rather subjective and personal representation of the territory. Therefore, next would be to invite anyone to create its own representation. Even thou this is an idea with a signature, anyone is free to use this model for his own purposes if the original version and his author are refered.” ((Javier Cañada – terremoto.net)

“Beauty is important for our lives: beauty in our environment, in our surroundings, in our actions, and yes, in the products we buy and use. Beauty and brains, pleasure and usability – they should go hand in hand. That’s the message of ‘Emotional Design’.” (Donald Norman – ACM Ubiquity)

“Web personalization is a strategy, a marketing tool, and an art. Personalization requires implicitly or explicitly collecting visitor information and leveraging that knowledge in your content delivery framework to manipulate what information you present to your users and how you present it.” (Christian Ricci – Boxes and Arrows)