“Some time ago, as a result of my conversations with my friend and colleague, I came up with the idea of appliying the cartesian model to this User Experience world of us: what if we could use a north-south axis to represent the duality between the digital and the analog, and also use an east-west axis to articulate the the duality between the emotional and the rational? Once represented, we could place in this territory anything we could come up with: people, resources, disciplines, webs or products. The experiment became a document named ‘The User Experience Cosmos’. As in ancient maps, this is a rather subjective and personal representation of the territory. Therefore, next would be to invite anyone to create its own representation. Even thou this is an idea with a signature, anyone is free to use this model for his own purposes if the original version and his author are refered.” ((Javier Cañada – terremoto.net)