From Brick to Click – Bridging the Divide 1/7: Understanding eCommerce

“We have only barely begun to take advantage of the opportunity presented by eCommerce. This is despite the power of broadband connection and the seemingly ubiquitous presence of personal web-enabled devices. Despite visionary and innovative eCommerce companies. Despite the best efforts of traditional companies to best leverage and even transition over to an eCommerce-centered model.” (Dirk Knemeyer – Thread Inc.)

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