Is the Value of Information Architecture a Myth?

“For large sites, portals or company intranets Value BEGINS with the information architecture. There is nothing else that matters as much as Information Architecture in these instances. If people can’t find the information they are looking for, the application is useless. It does not matter how great the design is, how fast the page loads, how cute the menu drop-downs are – what matters is intuitively organized information that is easily accessible.” (Lou Storiale Blog) – courtesy of wolfnoeding

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