Content Strategy for the Web

For many, adding value through content means more ‘conversion’ (a.k.a. traffic, leads, and sales).

“(…) the purpose of your web content centers on the customer’s experience. Just like keyword research attempts to identify what your customers are searching for in your industry, your website can provide the answer to those searches. A smart content strategy begins with understanding what the customer needs rather than what you want to offer them.”

(Arnie Kuenn a.k.a. @ArnieK ~ Business 2 Community)

Comments are closed.