Content: Not Always King

“The strategy you adopt when tackling a project needs to take this continuum in mind. If your product is about content consumption, content is king and you should do due diligence and start from a content strategy perspective. Users of those products are coming to be informed or entertained and need the content to be front-and-center; the product is in service to displaying the content in as appropriate a manner as possible. The meaning of the content matters; you wouldn’t display a cartoon the same way you’d display an analysis of the stock market. At least, not usually.” (Dan Saffer – Kicker Studio) – Goes back to the old web app (code) versus doc (data) distinction.

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