Taming Goliath: Selling UX to Large Companies 1/2

“Large companies are the financial backbone of the web industry, but their size and complex organizational structure can make them challenging to work with. Having worked on both sides of the fence, I’ve seen great ideas become the casualties of this struggle between the proverbial David and Goliath, as agencies or freelancers meet face-to-face with Big Business to create web sites. Closing the door to large companies means missing out on important revenue, good work, and more people using our designs, so how can we make large companies work for us?” (Alan Colville – UX Booth)

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