A matter of character: Knowing your users and their stories

The journey is the story, actually. With users (a.k.a. people) as the personae.

“I’m fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service.”

(Sarah Doody a.k.a. @sarahdoody ~ UX magazine)

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