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When even the popular press gets into a DTDT conversation, we haven’t done a great job.
“The key can be found in ensuring that the UX is designed end-to-end from a core understanding of the user through to design and delivery, whereas the UI is the presentation designed to expose the power of that design process underpinning the UX for the user. Combined, UI and UX are the two different aspects that literally define the success of your product.”
(Sarah Deane a.k.a. @4HourUX ~ Huffington Post) ★
The only thing that is missing is connectivity as a unique trait of digital.
“In a traditional design practice, the designer works directly on a design product. Be it a logo, website, or a set of posters, the designer is the instrument to produce the final artifact. A meta-designer works to distill this instrumentation into a design system, often written in software, that can create the final artifact. Instead of drawing it manually, the designer programs the system to draw it. These systems can then be used within different contexts to generate a range of design products without much effort.”
(Rune Madsen a.k.a. @runemadsen ~ O’Reilly Radar) ★
It’s called IBM version 5.
“In a way, what Apple does today with design is what IBM was doing in ‘50s (…) It was about simplification and cohesiveness across all platforms of the brand—products, ads, stores. These are all ideas in the modern vein that came about with Rand’s work with IBM. It set a precedent.”
(Carey Dunne a.k.a. @careydunne ~ FastCo Design) ★
A talk about all kinds of buzzies.
“It was always amusing to be inside Apple and read what journalists said we were doing. Journalists have little idea of what is happening inside a company, so they make things up. Most journalists have never worked for product companies, so their knowledge is superficial at best.”
(Christian Dahlström ~ Screen Interaction) ★
Omni, inter, multi, trans, or ‘what-have-you’. All better than solo, single, mono or uni.
“The omni-channel approach runs the risk of ditching humans for automated touch points, but for digital to triumph, these services must be re-humanized. Companies need to strategically consider which services are appropriate to manage via machines, and which require human interaction.”
(Mark Curtis a.k.a. @FjordMark ~ Accenture Clicks) ★
Empathy needs tools to grow. Personas are intended to do so.
“When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.”
Quants are always a bit difficult for qualts. But, there’s no other choice than to marry them.
“As a researcher, I want to understand how technology changes people’s lives, not wade through a bunch of data. Like a lot of people, I think in stories rather than numbers; in the tangible rather than the abstract. So, when I made it a goal to understand all of the data about the experiences people have with technology – not just the kinds of data that I was comfortable with—there were some big gaps in my knowledge.”
(Pamela Pavliscak a.k.a. @paminthelab ~ UXmatters) ★
The call for excellent UX within the enterprise ecosystem is growing and growing.
“There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B), and consumer software (B2C, or simply ‘products’). That split is increasingly irrelevant.”
(John Kolko a.k.a. @jkolko ~ Harvard Business Review) ★
The growing theme of design for happiness.
“(…) we can structure our time and design our surroundings in such a way that we can quickly make a habit out of doing things that make us happy. These changes are small and incremental, but this is precisely why he thinks they work so well. “People think that we need big solutions to do the issue of happiness justice,” Paul Dolan says. “There’s this belief that anything worth having has to be effortful, but really the opposite it true. Just make happiness as easy as possible.”
(Elizabeth Segran a.k.a. @LizSegran ~ FastCo Design) ★
See, business is getting hold on design.
“The transaction funnel. The moment you hope a customer is sure enough of what they’re buying that they’ll go through all the necessary steps to complete the purchase. We work to reduce friction, hoping to improve the rate at which people starting down the funnel complete it. We’ve come a long way in understanding the science of the funnel and the factors that affect someone’s likelihood for completing the transaction.”
(Chris Risdon a.k.a. @chrisrisdon ~ Adaptive Path) ★
When you have three examples or more, you have a pattern.
“The growing impact of designers on companies’ business strategies seems to be inevitable and increasingly vast, enabling design studios to slowly but surely redefine large corporations’ mindsets.”
Frictions are the usability issues of UX.
“In user experience, friction is defined as interactions that inhibit people from intuitively and painlessly achieving their goals within a digital interface. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates would-be customers to the point of abandoning their tasks. Today, the most successful digital experiences have emerged out of focusing on reducing friction in the user journey (…)”
(Victoria Young a.k.a. @victoriahyoung ~ Betterment) ★
The ideas are not new, the implementations are.
In the debate between structure and openness, 19th-century ideas are making a comeback ~ “The web has played such a powerful role in shaping our world that it can sometimes seem like a fait accompli – the inevitable result of progress and enlightened thinking. A deeper look into the historical record, though, reveals a different story: The web in its current state was by no means inevitable. Not only were there competing visions for how a global knowledge network might work, divided along cultural and philosophical lines, but some of those discarded hypotheses are coming back into focus as researchers start to envision the possibilities of a more structured, less volatile web.”
(Alex Wright a.k.a. @alexgrantwright ~ Nautilus Issue 21) ★
Quants for enterprise UX, the calculator.
“As we move forward with these concepts across our organization, we expect that our company’s products will advance in their UX maturity and, consequently, pay down their debt. The calculator is a great tool for modeling this CX/UX transition in a product and reinforcing a user- and data-centric product culture.”
(Kimberly Dunwoody and Susan Teague Rector ~ User Experience) ★
Sometimes there is fundamentally something wrong: Big Bang.
“(…) let’s peep into this article which first clears the concept of Lean UX, suggests the right UX strategy for businesses and then shares insights on the journey to build a successful user experience via Lean UX. In the end, the article also explains 11 important principles of Lean UX that will help readers to implement the concept in an effective way.”
(Sandeep Sharma a.k.a. @tissandeep ~ TIS India) ★
Sometimes there is fundamentally something wrong: Big Bang.
“Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.”
Never too much attention for one of our giants: Douglas Engelbart.
“If you are looking at a computer screen, your right hand is probably resting on a mouse. To the left of that mouse (or above, if you’re on a laptop) is your keyboard. As you work on the computer, your right hand moves back and forth from keyboard to mouse. You can’t do everything you need to do on a computer without constantly moving between input devices. There is another way.”
(Roman Mars a.k.a. @romanmars ~ 99%invisible)
The node and the link, the building blocks of connectivity.
“Data visualization models that are intended to depict considerable sets of interrelated data (including systems designed to process and render big data, particularly those that must reveal unexpected correlations) and data- supported massive-communication toolsets (such as social-network media systems) increasingly rely on presentations that depict relationships through node-and-link diagrams. The challenge of combining these kinds of quantitative and qualitative datasets can be well met with node-and-link diagramming — provided an articulate and consistent modelling method is applied to the task. This paper is a primer on what node-and-link diagrams are, and what kinds naming categories may be derived and assigned in order to make node-and-link diagrams articulate and consistent.”
(William M. Bevington ~ Parsons Journal of Information Mapping Spring 2015)
Access to the Web sounds like one of the human rights.
“We need to change the way we talk about accessibility. Most people are taught that “web accessibility means that people with disabilities can use the Web” – the official definition from the W3C. This is wrong. Web accessibility means that people can use the web.”
(Anne Gibson a.k.a. @kirabug ~ A List Apart) ★
It’s just a new wave of what happened before. But now with less ‘crazy designers’.
“Design isn’t just working on aesthetics or functionality, they are making contributions to strategy, they are generating new value propositions. Having design be more prominent is allowing these organizations to leverage the insights they have been gathering on customers and consumers. They are becoming institutionally empathetic.”
(Grant McCracken a.k.a. @Grant27) ★
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