Quants are always a bit difficult for qualts. But, there’s no other choice than to marry them.

“As a researcher, I want to understand how technology changes people’s lives, not wade through a bunch of data. Like a lot of people, I think in stories rather than numbers; in the tangible rather than the abstract. So, when I made it a goal to understand all of the data about the experiences people have with technology – not just the kinds of data that I was comfortable with—there were some big gaps in my knowledge.”

(Pamela Pavliscak a.k.a. @paminthelab ~ UXmatters) ★