Why visual form matters for information architecture

“(…) the full version was recognized more than the content only version, recognized more than the form only version. The interesting finding is that when the form version was recognized, it happened twice as fast as for the other versions. (…) this is because the cognitive processing of visual information happens faster than that for verbal information. While there is some truth to that, let’s play detective and identify what cognitive mechanism is the culprit here.” (Rashmi Sinh) – courtesy of victor lombardi

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