What is Cross-channel?

Or what a lot of reading, days of conversations and writing a book can do to your use of terms.

“Cross-channel is not about technology, or marketing, nor it is limited to media-related experiences: it’s a systemic change in the way we experience reality. The more the physical and the digital become intertwined, the more designing successful cross-channel user experiences becomes crucial.”

(Andrea Resmini)

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