“Everything is social. Scale is the game changer. Tasks aren’t what you think they are. User satisfaction may be about control. Users are continuously designing your UI. I invite you to work with me on rethinking how we’re doing user research and usability testing for what’s really happening in the world: fluid, context-dependent, relationships mediated by technology. (…) The nature of online is social.” (Dana Chisnell ~ Usability Testing)